Category: Backbone Marketing
The four things you need for marketing success (519 words)
Four things. That’s all you need for your marketing in 2021, and you probably already have most of them. If
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Attract a flood of new clients when you apply this simple concept
Here’s where most businesses are leaving money on the table, and where many of the best ones nail it. If
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By-the-book marketers will call this sacrilege!
Nobody wants to merely blend in with all the marketing noise. That’s how businesses die. But if you’ve ever read
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37 Ways to Use Your Backbone Marketing Content
Over the last few weeks, I’ve been putting together a series called Selling a Complex Service. (If you haven’t seen it, just
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Build a Permanent Marketing Campaign
How to Sell a Complex Service, Part 4 I’m going to show you the simplest, most effective thing you can
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Try this if you’re in a cynical and sophisticated market
Selling a Complex Service, Part 3 Once in a while, a new business comes along that’s almost a guaranteed winner.
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The Secret of the Aviator’s Cigar
How to Sell a Complex Service, Part Two Once upon a time, a young airplane mechanic named Tom had a
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How to Sell a Complex Service
Part One: My encounter with Gandalf There are two reasons people won’t do business with you. Either they don’t
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Why doesn’t sharing free information work for you?
You’ve probably heard this before. Be a resource, they say. Add value. Make yourself useful to as many people as
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