Category: Backbone Marketing

Attract a flood of new clients when you apply this simple concept

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Here’s where most businesses are leaving money on the table, and where many of the best ones nail it. If
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By-the-book marketers will call this sacrilege!

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Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read
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37 Ways to Use Your Backbone Marketing Content

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Over the last few weeks, I’ve been putting together a series called Selling a Complex Service. (If you haven’t seen it, just
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Build a Permanent Marketing Campaign

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How to Sell a Complex Service, Part 4 I’m going to show you the simplest, most effective thing you can
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Try this if you’re in a cynical and sophisticated market

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Selling a Complex Service, Part 3 Once in a while, a new business comes along that’s almost a guaranteed winner.
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The Secret of the Aviator’s Cigar

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How to Sell a Complex Service, Part Two Once upon a time, a young airplane mechanic named Tom had a
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How to Sell a Complex Service

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Part One: My encounter with Gandalf   There are two reasons people won’t do business with you. Either they don’t
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Why doesn’t sharing free information work for you?

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You’ve probably heard this before. Be a resource, they say. Add value. Make yourself useful to as many people as
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