By-the-book marketers will call this sacrilege!
Nobody wants to merely blend in with all the marketing noise. That’s how businesses die. But if you’ve ever read even one marketing book, you might fall for a crippling misconception.
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selling
Jacobbear 4 Tools to make every proposal work harder (764 words)
What I heard them say: “Send us a proposal and we’ll go from there.”What they really said: “Send us a proposal and we’ll go with someone cheaper.”There’s nothing I can
Jacobbear Kickstart Your Social Media for $497. Money-Back Guaranteed.
Nobody looks at the Yellow Pages anymore.If you want your business to thrive, you’ve got to maintain a strong presence on FaceBook, Twitter, Instagram and other social media sites.For $497
Jacobbear 14 questions to unleash your secret potential
There is a spark of greatness in you.You already knew that, of course. The hard part is finding that spark and using it to light a fire. You may not
Jacobbear Persistence or relentlessness?
"To tell you the truth," said the company president, "the only reason I agreed to take your call is because you've been relentless."This was a gruff, hard-to-reach guy who
Jacobbear The Bright Side of Entitlement
It's easy to bash them. People who feel like they're entitled to something get a bad rap.But I think they've got a bright career ahead of them.When you feel down
Jacobbear Why is economic recovery so slow?
Somewhere out there, for every person who has done business with you, there are maybe ten others who could or would, but aren't because of several reasons:They haven't heard of
Jacobbear I said I wouldn’t do this, but…
I've been sick the last few days, and it could have been worse but Johana nursed me back to health with love and attention and her grandmother's soup recipe.I told
Jacobbear What do you mean I throw like a girl?
Click Here to subscribe to the Bold Words newsletter, and you'll get tips and content you won't find posted on this blog.When I was a kid I couldn't throw. Even
Jacobbear When storytelling isn’t enough
You might have heard marketers and sales professionals, and especially copywriters, pitching the idea of a story. But they skipped one essential that can shoot your results into the stratosphere.You
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