Category: selling

By-the-book marketers will call this sacrilege!

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Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read
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4 Tools to make every proposal work harder (764 words)

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What I heard them say: “Send us a proposal and we’ll go from there.” What they really said: “Send us
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Kickstart Your Social Media for $497. Money-Back Guaranteed.

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Nobody looks at the Yellow Pages anymore. If you want your business to thrive, you’ve got to maintain a strong
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14 questions to unleash your secret potential

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There is a spark of greatness in you. You already knew that, of course. The hard part is finding that
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Persistence or relentlessness?

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“To tell you the truth,” said the company president, “the only reason I agreed to take your call is because
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The Bright Side of Entitlement

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It’s easy to bash them. People who feel like they’re entitled to something get a bad rap. But I think
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In selling

Why is economic recovery so slow?

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Somewhere out there, for every person who has done business with you, there are maybe ten others who could or
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I said I wouldn’t do this, but…

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I’ve been sick the last few days, and it could have been worse but Johana nursed me back to health
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What do you mean I throw like a girl?

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Click Here to subscribe to the Bold Words newsletter, and you’ll get tips and content you won’t find posted on
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When storytelling isn’t enough

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You might have heard marketers and sales professionals, and especially copywriters, pitching the idea of a story. But they skipped
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