6 things to do while you’re social distancing

This situation sucks. We’re under attack by brainless microbes that are only partly alive, and everybody is hunkering down to prevent the spread and creation of more of these creatures. If you’re starting to feel like the star of a bad zombie movie, you’re not alone. But take a second to look at the silver Read more about 6 things to do while you’re social distancing[…]

Share

Crush Social Media Without Crushing Your Soul (792 words)

It seems like you only have two choices: A. Make a two-minute video every day, even if you have to churn out bathtubs of canned moments that glitter like the latest craft beer bought out by Anheuser-Busch. B. Become invisible. What if there’s another alternative?  What if you don’t have to turn the double-hopped chocolate Read more about Crush Social Media Without Crushing Your Soul (792 words)[…]

Share

Use These 3 Strategies When AI Disrupts Your Industry (661 words)

As I write this, Rex Homes is making a bold claim on their website: 90% of buyers search online for their homes, and 68% of these buyers find their home without help from an agent. The subtext is clear, if not completely accurate: You don’t need to pay high commissions to an agent when you Read more about Use These 3 Strategies When AI Disrupts Your Industry (661 words)[…]

Share

Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)

You don’t have to be an expert copywriter to stand out from 90% of your competitors. Most REALTORS® are still using standard copy and templates to promote themselves. Here are three copywriting tips to stand out from your peers.   The most essential copywriting tip Whether you’re writing an email or sending a postcard, you Read more about Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)[…]

Share

How to Impress Potential Clients with Instant Expertise (690 Words)

Imagine you’re talking to someone at an open house. You find out they’re looking for a home and they don’t have an agent yet. This is where a lot of REALTORS (TM) feel torn in half. You try to get their contact information, or better yet, a commitment. At the same, you suppress your own Read more about How to Impress Potential Clients with Instant Expertise (690 Words)[…]

Share

The Unbeatable Sales Tactic that Nobody Wants to Use (537 words)

The man had a frightening reputation. They said he liked programming code more than he liked most people. He was hard to reach, and unpleasant when you reached him. When I got this antisocial recluse on the phone, the first thing he said was, “The only reason I agreed to take your call is because Read more about The Unbeatable Sales Tactic that Nobody Wants to Use (537 words)[…]

Share

When your demographic changes, you have to change with it (281 words)

Item: 66% of first-time home buyers are Millennials (1). That percentage is going to grow. Are you? The Nintendo Coup Years ago, I read a cute story. Nintendo was donating game consoles to senior centers. This wasn’t merely charity, it was a big bet. The marketers and Nintendo recognized that a demographic can redefine itself. Read more about When your demographic changes, you have to change with it (281 words)[…]

Share

Build an Instant Social Media Campaign in Six Steps (631 words)

Ever feel overwhelmed by social media? It’s time to take a big huge magnifying glass, gather every ray of light, and focus it all into a single white-hot point of irresistible clarity. This clarity will inform all the social media marketing that you do. Step One: Seven questions to get you crystal clear The first Read more about Build an Instant Social Media Campaign in Six Steps (631 words)[…]

Share

Six Clever Hacks to Think Creatively (826 words)

Innovate or stagnate. That’s the brutal reality we live in. Podcaster and bestselling author James Altucher suggests you make a habit of brainstorming 10 new ideas every day. (He also once wrote a blog post titled, “Why I Would Rather Shoot Myself in the Head Than Own a Home,” proving that you don’t necessarily need Read more about Six Clever Hacks to Think Creatively (826 words)[…]

Share

4 Tools to make every proposal work harder (764 words)

What I heard them say: “Send us a proposal and we’ll go from there.” What they really said: “Send us a proposal and we’ll go with someone cheaper.” There’s nothing I can do about my hearing problem. But I can fix the problem of being selected based on price alone. And if you’ve ever had Read more about 4 Tools to make every proposal work harder (764 words)[…]

Share