How to Impress Potential Clients with Instant Expertise (690 Words)

Imagine you’re talking to someone at an open house. You find out they’re looking for a home and they don’t have an agent yet. This is where a lot of REALTORS (TM) feel torn in half. You try to get their contact information, or better yet, a commitment. At the same, you suppress your own Read more about How to Impress Potential Clients with Instant Expertise (690 Words)[…]

Share

The Unbeatable Sales Tactic that Nobody Wants to Use (537 words)

The man had a frightening reputation. They said he liked programming code more than he liked most people. He was hard to reach, and unpleasant when you reached him. When I got this antisocial recluse on the phone, the first thing he said was, “The only reason I agreed to take your call is because Read more about The Unbeatable Sales Tactic that Nobody Wants to Use (537 words)[…]

Share

When your demographic changes, you have to change with it (281 words)

Item: 66% of first-time home buyers are Millennials (1). That percentage is going to grow. Are you? The Nintendo Coup Years ago, I read a cute story. Nintendo was donating game consoles to senior centers. This wasn’t merely charity, it was a big bet. The marketers and Nintendo recognized that a demographic can redefine itself. Read more about When your demographic changes, you have to change with it (281 words)[…]

Share

Build an Instant Social Media Campaign in Six Steps (631 words)

Ever feel overwhelmed by social media? It’s time to take a big huge magnifying glass, gather every ray of light, and focus it all into a single white-hot point of irresistible clarity. This clarity will inform all the social media marketing that you do. Step One: Seven questions to get you crystal clear The first Read more about Build an Instant Social Media Campaign in Six Steps (631 words)[…]

Share

Six Clever Hacks to Think Creatively (826 words)

Innovate or stagnate. That’s the brutal reality we live in. Podcaster and bestselling Author James Altucher suggests you make a habit of brainstorming 10 new ideas every day. (He also once wrote a blog post titled, “Why I Would Rather Shoot Myself in the Head Than Own a Home,” proving that you don’t necessarily need Read more about Six Clever Hacks to Think Creatively (826 words)[…]

Share

4 Tools to make every proposal work harder (764 words)

What I heard them say: “Send us a proposal and we’ll go from there.” What they really said: “Send us a proposal and we’ll go with someone cheaper.” There’s nothing I can do about my hearing problem. But I can fix the problem of being selected based on price alone. And if you’ve ever had Read more about 4 Tools to make every proposal work harder (764 words)[…]

Share

Rule the Tube: 7 Useful (and slightly badass) ways to crush it on YouTube (812 words)

Four billion a day. That’s how many YouTube videos are viewed every 24 hours. (Sources cited below) That should be almost enough reason to be in on the YouTube game. But that’s not all. Google owns YouTube. YouTube videos consistently come get high page rankings, and 70% of adults have watched videos or listened to Read more about Rule the Tube: 7 Useful (and slightly badass) ways to crush it on YouTube (812 words)[…]

Share