What Makes You Different?

"It’s not often that a writer connects with you on a deep level – communicating your exact message, exactly as you would say it if you had great writing skills. Jacob is such a writer."

This Unexpected Twist Will Transform Your Business in 2019

Let’s not start with the obvious. That’s what everybody else would do. I’m going to show you how to be different next year. How to have a breakthrough whenever you want it, doing something that none of your competitors are doing. Something so powerful, transformative, and brain-bendingly awesome that if you can pull it off, Read more about This Unexpected Twist Will Transform Your Business in 2019[…]

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Here’s one way to stop thieves from plagiarizing your content

This “old school” tool might be worth looking at again. I’m thinking about using a century-old marketing practice to counter a new, evil software. Let me put you up to speed. First, the software. I bought it last week for a totally different purpose than its creators intended. You see, it lets you create e-books Read more about Here’s one way to stop thieves from plagiarizing your content[…]

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Why doesn’t sharing free information work for you?

You’ve probably heard this before. Be a resource, they say. Add value. Make yourself useful to as many people as possible, and a river of clients and referrals will flood you with riches. Except, does this really work? Kind of, but it’s not that simple. Let me give you an example. I met Jared through Read more about Why doesn’t sharing free information work for you?[…]

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These two words generated millions in revenue

Two words rejuvenated an entire industry. Two short words, with just one syllable each. A total of seven letters. Those seven letters turned hundreds of peasants into millionaires. And it will happen again. Maybe it will happen to you. This story starts with a cow. Actually, lots of cows. Or really, when you get down Read more about These two words generated millions in revenue[…]

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Is it better to be the prom queen or the nerd?

There are two conflicting ideas that I’ve been thinking about lately. I’m re-reading My Life in Advertising. In this classic copywriting book, Claude Hopkins says “the road to success lies in ordinary people.” If you want to be a successful marketer and entrepreneur, you have to know and understand everyday people, and be one of them. Read more about Is it better to be the prom queen or the nerd?[…]

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3 simple steps to build your most important asset

Suddenly,  thousands of people (now almost ten thousand) were liking me on social media. All it took was a touch of misguided energy and a few frivolous comments during my lunch break. In the last post, I told you the whole story. I also showed you two ways you could become famous on a social Read more about 3 simple steps to build your most important asset[…]

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How to get 9,700+ upvotes on Quora

Do you want to be famous? Today I’m going to show you how. It’s not as hard as you think. I attracted thousands of fans this year by just talking about pizza. I’ll tell you how you can gain celebrity status just as easily. Pretty soon, you’ll get thousands of likes for every one of Read more about How to get 9,700+ upvotes on Quora[…]

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My Brief Career as a Criminal

“Talk to an attorney, he said, “before you bring a world of hurt on yourself.” That’s one of the comments I got when I posted my business idea on a private forum I belong to. Damn! I was this close! I had figured out how to perform a badly needed service at virtually no cost. Read more about My Brief Career as a Criminal[…]

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