What Makes You Different?

Jacob had a lot of great ideas to get me started. He did everything he said he would do and he did everything on time. He seems to always come up with great ideas. Several times he has taken my own work (which I thought was pretty good) and transformed it to make it catchy, funny and memorable.--Chris Jacobson, Chris Jacobson Real Estate

Use These 3 Strategies When AI Disrupts Your Industry (661 words)

As I write this, Rex Homes is making a bold claim on their website: 90% of buyers search online for their homes, and 68% of these buyers find their home without help from an agent. The subtext is clear, if not completely accurate: You don’t need to pay high commissions to an agent when you Read more about Use These 3 Strategies When AI Disrupts Your Industry (661 words)[…]

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Dan Kennedy was way more than just a marketing guru

As I write this, a world-class copywriter is in the final days of his life. Dan Kennedy wrote scores of books on marketing, but he was way more than just a marketing guru. He taught me critical principles that enriched my whole life. Things like making sure my behavior is congruent with my goals and Read more about Dan Kennedy was way more than just a marketing guru[…]

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Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)

You don’t have to be an expert copywriter to stand out from 90% of your competitors. Most REALTORS® are still using standard copy and templates to promote themselves. Here are three copywriting tips to stand out from your peers.   The most essential copywriting tip Whether you’re writing an email or sending a postcard, you Read more about Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)[…]

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How to Impress Potential Clients with Instant Expertise (690 Words)

Imagine you’re talking to someone at an open house. You find out they’re looking for a home and they don’t have an agent yet. This is where a lot of REALTORS (TM) feel torn in half. You try to get their contact information, or better yet, a commitment. At the same, you suppress your own Read more about How to Impress Potential Clients with Instant Expertise (690 Words)[…]

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The Unbeatable Sales Tactic that Nobody Wants to Use (537 words)

The man had a frightening reputation. They said he liked programming code more than he liked most people. He was hard to reach, and unpleasant when you reached him. When I got this antisocial recluse on the phone, the first thing he said was, “The only reason I agreed to take your call is because Read more about The Unbeatable Sales Tactic that Nobody Wants to Use (537 words)[…]

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When your demographic changes, you have to change with it (281 words)

Item: 66% of first-time home buyers are Millennials (1). That percentage is going to grow. Are you? The Nintendo Coup Years ago, I read a cute story. Nintendo was donating game consoles to senior centers. This wasn’t merely charity, it was a big bet. The marketers and Nintendo recognized that a demographic can redefine itself. Read more about When your demographic changes, you have to change with it (281 words)[…]

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Build an Instant Social Media Campaign in Six Steps (631 words)

Ever feel overwhelmed by social media? It’s time to take a big huge magnifying glass, gather every ray of light, and focus it all into a single white-hot point of irresistible clarity. This clarity will inform all the social media marketing that you do. Step One: Seven questions to get you crystal clear The first Read more about Build an Instant Social Media Campaign in Six Steps (631 words)[…]

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Six Clever Hacks to Think Creatively (826 words)

Innovate or stagnate. That’s the brutal reality we live in. Podcaster and bestselling author James Altucher suggests you make a habit of brainstorming 10 new ideas every day. (He also once wrote a blog post titled, “Why I Would Rather Shoot Myself in the Head Than Own a Home,” proving that you don’t necessarily need Read more about Six Clever Hacks to Think Creatively (826 words)[…]

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Another rapid way to become an insider

Last week we were talking about getting lots of recognition and leads when you’re new and unknown.  Here’s one of the quickest things you can do. In fact, it’s becoming a necessity in some fields. Let’s use real estate as an example. There are plenty of real estate agents, but do any of them call Read more about Another rapid way to become an insider[…]

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Try this if you’re locked out of your market

The Pareto Principle always holds true. Life is great once you make it into the top 20%. It sucks if you’re in the lower 80%. I know from personal experience. I used to watch other people make more money, build better reputations, and have way more success than me, even though they weren’t that much Read more about Try this if you’re locked out of your market[…]

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