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Selling a Complex Service

Jacob Bear
Article Bank
marketing
real estate
Real Estate Marketing
Selling a Complex Service
June 4, 2022

How REALTORS use the Value Equation to get more listings and clients

Here's another strategy the most successful REALTORS® are using.It’s a simple equation, but when we unpack it you’ll come up with lots of ideas that can build your business.There are
by Jacobbear

Jacob Bear
Article Bank
selling
Selling a Complex Service
April 2, 2019

4 Tools to make every proposal work harder (764 words)

What I heard them say: “Send us a proposal and we’ll go from there.”What they really said: “Send us a proposal and we’ll go with someone cheaper.”There’s nothing I can
by Jacobbear

Jacob Bear
Backbone Marketing
Selling a Complex Service
February 12, 2019

37 Ways to Use Your Backbone Marketing Content

Over the last few weeks, I've been putting together a series called Selling a Complex Service. (If you haven't seen it, just look under the category called "Selling a Complex Service.) The
by Jacobbear

Jacob Bear
Backbone Marketing
Selling a Complex Service
February 5, 2019

Build a Permanent Marketing Campaign

How to Sell a Complex Service, Part 4I’m going to show you the simplest, most effective thing you can do to sell a complex service.This final tactic will consolidate all
by Jacobbear

Jacob Bear
Backbone Marketing
Selling a Complex Service
January 28, 2019

Try this if you’re in a cynical and sophisticated market

Selling a Complex Service, Part 3Once in a while, a new business comes along that’s almost a guaranteed winner. It’s something nobody else has ever done, and people immediately understand
by Jacobbear

Jacob Bear
Backbone Marketing
Selling a Complex Service
Tactics
January 21, 2019

The Secret of the Aviator’s Cigar

How to Sell a Complex Service, Part TwoOnce upon a time, a young airplane mechanic named Tom had a brilliant idea. Tom realized that he could make more money, with
by Jacobbear

Jacob Bear
Backbone Marketing
Selling a Complex Service
January 10, 2019

How to Sell a Complex Service

Part One: My encounter with Gandalf There are two reasons people won’t do business with you.Either they don’t want what you’re offering, or they don’t believe you can provide it.If either
by Jacobbear

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