4 Unusual Marketing Hacks to Attract More B2B Clients

B2B is different. If you convince the right decision-maker that you can improve their company’s profits without compromising their integrity, you’ll almost always make the sale. If you can’t convince them, you haven’t got a prayer. This is why B2B leaders publish white papers, join associations, and attend conferences. You should already be using most Read more about 4 Unusual Marketing Hacks to Attract More B2B Clients[…]

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Kickstart Your Social Media for $497. Money-Back Guaranteed.

Nobody looks at the Yellow Pages anymore. If you want your business to thrive, you’ve got to maintain a strong presence on FaceBook, Twitter, Instagram and other social media sites. For $497 I’ll build you a personal content management system that gets your business into all the major social media, where everyone can see it. Read more about Kickstart Your Social Media for $497. Money-Back Guaranteed.[…]

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14 questions to unleash your secret potential

There is a spark of greatness in you. You already knew that, of course. The hard part is finding that spark and using it to light a fire. You may not know what your spark is, but it’s already sitting there in plain sight. Or else it’s just underneath the hood. I’m about to show Read more about 14 questions to unleash your secret potential[…]

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A new type of content that breaks all the rules

If you don’t know Bill Bonner, he’s an extremely successful business owner and investor. Probably a quarter of a million subscribers read his financial advice, including me. Funny thing, he likes to brag about his worst investment ever, something that is costing him every year and possibly adding grey hairs to his already wizened head. Read more about A new type of content that breaks all the rules[…]

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Persistence or relentlessness?

“To tell you the truth,” said the company president, “the only reason I agreed to take your call is because you’ve been relentless.” This was a gruff, hard-to-reach guy who I was calling to help out an old client. He was known to deal with programming code better than with people. Within fifteen minutes he Read more about Persistence or relentlessness?[…]

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“Cheap Tactics” to test your marketing

I found a new technique based on an old marketing trick I read about a few years back in Response magazine. The magazine article suggested testing a few different marketing messages with radio ads. Each ad should have a toll-free number, a website, or some other way that people could resonse. The response for each Read more about “Cheap Tactics” to test your marketing[…]

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How to get money from anybody

Is marketing irrelevant? I just had a bizarre experience which convinced me that if your clients feel they’re getting real value, you’ll get their business. It doesn’t matter how incompetent, rude, or irrational you are. It started with a mysteriously threatening letter I received from the City of Los Angeles. After some entertaining verbiage about Read more about How to get money from anybody[…]

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What every copywriter doesn’t want you to know

Don’t tell anyone I revealed this. I’ll get enemies left and right. But here’s the reason I always talk about missing 20% of your best opportunities. Because even the best copy only accounts for 20% of your results. There are two other factors that are twice as important: Your list, and an offer. But before Read more about What every copywriter doesn’t want you to know[…]

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How to use copywriting to reduce your costs and lower your risk

Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV. They suggest running a long radio spot with the same or similar script that you plan to use for your infomercial. Many long-copy radio spots have been successfully morphed into high-yielding infomercials. And if your radio Read more about How to use copywriting to reduce your costs and lower your risk[…]

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Why is economic recovery so slow?

Somewhere out there, for every person who has done business with you, there are maybe ten others who could or would, but aren’t because of several reasons: They haven’t heard of you. They don’t understand what you can do for them. They didn’t need you when you approached them in the past, but they do Read more about Why is economic recovery so slow?[…]

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