By-the-book marketers will call this sacrilege!

Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read even one marketing book, you might fall for a crippling misconception. You see, practically everyone knows rule #1: Emphasize benefits, not features. This is an important rule, but if you leave out its counterpart, you Read more about By-the-book marketers will call this sacrilege![…]

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Another rapid way to become an insider

Last week we were talking about getting lots of recognition and leads when you’re new and unknown.  Here’s one of the quickest things you can do. In fact, it’s becoming a necessity in some fields. Let’s use real estate as an example. There are plenty of real estate agents, but do any of them call Read more about Another rapid way to become an insider[…]

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Sharpen your focus until it burns your initials in a wall

Today we’re going to take a big huge magnifying glass. We’ll gather every ray of light that comes from your business, your people, your philosophy and focus them into a single white-hot point of irresistible clarity. This will make everything you do a thousand percent more effective. The first step is to figure out exactly Read more about Sharpen your focus until it burns your initials in a wall[…]

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The overlooked, underappreciated marketing secret of a top performer

Genius is the art of taking pains. –Claude Hopkins, Scientific Advertising   I’m going to make a bet with you. Google “10 Best Marketing books” or “Best books on copywriting,” or similar searches. You’ll find dozens of marketing blogs where writers have posted their favorite marketing books. I bet you at least half of them Read more about The overlooked, underappreciated marketing secret of a top performer[…]

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4 Unusual Marketing Hacks to Attract More B2B Clients

B2B is different. If you convince the right decision-maker that you can improve their company’s profits without compromising their integrity, you’ll almost always make the sale. If you can’t convince them, you haven’t got a prayer. This is why B2B leaders publish white papers, join associations, and attend conferences. You should already be using most Read more about 4 Unusual Marketing Hacks to Attract More B2B Clients[…]

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Kickstart Your Social Media for $497. Money-Back Guaranteed.

Nobody looks at the Yellow Pages anymore. If you want your business to thrive, you’ve got to maintain a strong presence on FaceBook, Twitter, Instagram and other social media sites. For $497 I’ll build you a personal content management system that gets your business into all the major social media, where everyone can see it. Read more about Kickstart Your Social Media for $497. Money-Back Guaranteed.[…]

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14 questions to unleash your secret potential

There is a spark of greatness in you. You already knew that, of course. The hard part is finding that spark and using it to light a fire. You may not know what your spark is, but it’s already sitting there in plain sight. Or else it’s just underneath the hood. I’m about to show Read more about 14 questions to unleash your secret potential[…]

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A new type of content that breaks all the rules

If you don’t know Bill Bonner, he’s an extremely successful business owner and investor. Probably a quarter of a million subscribers read his financial advice, including me. Funny thing, he likes to brag about his worst investment ever, something that is costing him every year and possibly adding grey hairs to his already wizened head. Read more about A new type of content that breaks all the rules[…]

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Persistence or relentlessness?

“To tell you the truth,” said the company president, “the only reason I agreed to take your call is because you’ve been relentless.” This was a gruff, hard-to-reach guy who I was calling to help out an old client. He was known to deal with programming code better than with people. Within fifteen minutes he Read more about Persistence or relentlessness?[…]

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“Cheap Tactics” to test your marketing

I found a new technique based on an old marketing trick I read about a few years back in Response magazine. The magazine article suggested testing a few different marketing messages with radio ads. Each ad should have a toll-free number, a website, or some other way that people could resond. The response for each Read more about “Cheap Tactics” to test your marketing[…]

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