Category: Tactics
Transform Your Business from a Bigfoot to a Unicorn
Are you a bigfoot or a unicorn? Some businesses are quiet, mysterious, and almost invisible. Like Bigfoot. Many potential clients
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The Ultimate Social Proof: How to Ask For (and Get) Meaningful Testimonials that Make an Impact
First, an experiment. Think of something you’ve always been afraid to do. Now, find a bunch of YouTube videos of
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Neuroscience in Marketing: How you can use Meta’s “brain control” trick
It’s almost a conspiracy. Mark Zuckerberg is essentially using drugs to make hard-working entrepreneurs become addicted to paying for advertising
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Millions of entrepreneurs face obliteration. You hold their salvation.
If you’re passionate about helping others, there’s a good chance your profession is based on two essential human skills that
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The second biggest marketing mistake you’re making (468 words)
Nobody wants to merely blend in with all the marketing noise. That’s how businesses die. But if you’ve ever read
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My favorite social media hack (441 words)
Internet gurus invented the hamster wheel. “If you don’t post at least 3 times a day,” they warn you, “you’re
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By-the-book marketers will call this sacrilege!
Nobody wants to merely blend in with all the marketing noise. That’s how businesses die. But if you’ve ever read
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Use These 3 Strategies When AI Disrupts Your Industry (661 words)
As I write this, Rex Homes is making a bold claim on their website: 90% of buyers search online for
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Another rapid way to become an insider
Last week we were talking about getting lots of recognition and leads when you’re new and unknown. Here’s one of
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Try this if you’re locked out of your market
The Pareto Principle always holds true. Life is great once you make it into the top 20%. It sucks if
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