Category: Tactics

Millions of entrepreneurs face obliteration. You hold their salvation.

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If you’re passionate about helping others, there’s a good chance your profession is based on two essential human skills that
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The second biggest marketing mistake you’re making (468 words)

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Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read
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My favorite social media hack (441 words)

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Internet gurus invented the hamster wheel. “If you don’t post at least 3 times a day,” they warn you, “you’re
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By-the-book marketers will call this sacrilege!

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Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read
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Use These 3 Strategies When AI Disrupts Your Industry (661 words)

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As I write this, Rex Homes is making a bold claim on their website: 90% of buyers search online for
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Another rapid way to become an insider

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Last week we were talking about getting lots of recognition and leads when you’re new and unknown.  Here’s one of
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Try this if you’re locked out of your market

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The Pareto Principle always holds true. Life is great once you make it into the top 20%. It sucks if
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Sharpen your focus until it burns your initials in a wall

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Today we’re going to take a big huge magnifying glass. We’ll gather every ray of light that comes from your
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The Secret of the Aviator’s Cigar

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How to Sell a Complex Service, Part Two Once upon a time, a young airplane mechanic named Tom had a
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Too much information

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I’ve have a few relatives who like to talk about their miserable health. The latest injury, the side effects of
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