My favorite social media “hack”

  Internet gurus invented the hamster wheel. “If you don’t post at least 3 times a day,” they warn you, “you’re invisible?” Things like sales and marketing, personal contact, and doing the work you’re great at–all those things have to wait. You’ve gotta create more CONTENT and post the living frack out of it. You’re Read more about My favorite social media “hack”[…]

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By-the-book marketers will call this sacrilege!

Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read even one marketing book, you might fall for a crippling misconception. You see, practically everyone knows rule #1: Emphasize benefits, not features. This is an important rule, but if you leave out its counterpart, you Read more about By-the-book marketers will call this sacrilege![…]

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Use These 3 Strategies When AI Disrupts Your Industry (661 words)

As I write this, Rex Homes is making a bold claim on their website: 90% of buyers search online for their homes, and 68% of these buyers find their home without help from an agent. The subtext is clear, if not completely accurate: You don’t need to pay high commissions to an agent when you Read more about Use These 3 Strategies When AI Disrupts Your Industry (661 words)[…]

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Another rapid way to become an insider

Last week we were talking about getting lots of recognition and leads when you’re new and unknown.  Here’s one of the quickest things you can do. In fact, it’s becoming a necessity in some fields. Let’s use real estate as an example. There are plenty of real estate agents, but do any of them call Read more about Another rapid way to become an insider[…]

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Try this if you’re locked out of your market

The Pareto Principle always holds true. Life is great once you make it into the top 20%. It sucks if you’re in the lower 80%. I know from personal experience. I used to watch other people make more money, build better reputations, and have way more success than me, even though they weren’t that much Read more about Try this if you’re locked out of your market[…]

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Sharpen your focus until it burns your initials in a wall

Today we’re going to take a big huge magnifying glass. We’ll gather every ray of light that comes from your business, your people, your philosophy and focus them into a single white-hot point of irresistible clarity. This will make everything you do a thousand percent more effective. The first step is to figure out exactly Read more about Sharpen your focus until it burns your initials in a wall[…]

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The Secret of the Aviator’s Cigar

How to Sell a Complex Service, Part Two Once upon a time, a young airplane mechanic named Tom had a brilliant idea. Tom realized that he could make more money, with less work, by refurbishing the interiors of small, private aircraft. He knew how to make the inside of a plane more luxurious and comfortable. Read more about The Secret of the Aviator’s Cigar[…]

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4 Unusual Marketing Hacks to Attract More B2B Clients

B2B is different. If you convince the right decision-maker that you can improve their company’s profits without compromising their integrity, you’ll almost always make the sale. If you can’t convince them, you haven’t got a prayer. This is why B2B leaders publish white papers, join associations, and attend conferences. You should already be using most Read more about 4 Unusual Marketing Hacks to Attract More B2B Clients[…]

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Be the First to Dominate New Markets: Gary Vaynerchuck and Instagram’s shiny new toy

Instagram has a shiny new toy. It’s called Instagram Stories. The new feature lets you link together pictures and videos in a slideshow format. At first I was so excited about it that I poured olive oil in my coffee. But once the caffeine kicked in, I realized that your stories only last for 24 Read more about Be the First to Dominate New Markets: Gary Vaynerchuck and Instagram’s shiny new toy[…]

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