My favorite social media “hack”

  Internet gurus invented the hamster wheel. “If you don’t post at least 3 times a day,” they warn you, “you’re invisible?” Things like sales and marketing, personal contact, and doing the work you’re great at–all those things have to wait. You’ve gotta create more CONTENT and post the living frack out of it. You’re Read more about My favorite social media “hack”[…]

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6 things to do while you’re social distancing

This situation sucks. We’re under attack by brainless microbes that are only partly alive, and everybody is hunkering down to prevent the spread and creation of more of these creatures. If you’re starting to feel like the star of a bad zombie movie, you’re not alone. But take a second to look at the silver Read more about 6 things to do while you’re social distancing[…]

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By-the-book marketers will call this sacrilege!

Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read even one marketing book, you might fall for a crippling misconception. You see, practically everyone knows rule #1: Emphasize benefits, not features. This is an important rule, but if you leave out its counterpart, you Read more about By-the-book marketers will call this sacrilege![…]

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Another rapid way to become an insider

Last week we were talking about getting lots of recognition and leads when you’re new and unknown.  Here’s one of the quickest things you can do. In fact, it’s becoming a necessity in some fields. Let’s use real estate as an example. There are plenty of real estate agents, but do any of them call Read more about Another rapid way to become an insider[…]

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Try this if you’re locked out of your market

The Pareto Principle always holds true. Life is great once you make it into the top 20%. It sucks if you’re in the lower 80%. I know from personal experience. I used to watch other people make more money, build better reputations, and have way more success than me, even though they weren’t that much Read more about Try this if you’re locked out of your market[…]

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This Unexpected Twist Will Transform Your Business in 2019

Let’s not start with the obvious. That’s what everybody else would do. I’m going to show you how to be different next year. How to have a breakthrough whenever you want it, doing something that none of your competitors are doing. Something so powerful, transformative, and brain-bendingly awesome that if you can pull it off, Read more about This Unexpected Twist Will Transform Your Business in 2019[…]

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Is it better to be the prom queen or the nerd?

There are two conflicting ideas that I’ve been thinking about lately. I’m re-reading My Life in Advertising. In this classic copywriting book, Claude Hopkins says “the road to success lies in ordinary people.” If you want to be a successful marketer and entrepreneur, you have to know and understand everyday people, and be one of them. Read more about Is it better to be the prom queen or the nerd?[…]

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Do you need new ideas? Try these tools

Innovate or stagnate. That’s the brutal reality we live in. I follow James Altucher’s advice religiously, and every morning I write 10 new ideas. Most of them are crap. The rest are usually related to things I’m already doing, so there’s only marginal benefit to implementing a new idea. To paraphrase Altucher, someday you may Read more about Do you need new ideas? Try these tools[…]

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