This Unexpected Twist Will Transform Your Business in 2019

Let’s not start with the obvious. That’s what everybody else would do. I’m going to show you how to be different next year. How to have a breakthrough whenever you want it, doing something that none of your competitors are doing. Something so powerful, transformative, and brain-bendingly awesome that if you can pull it off, Read more about This Unexpected Twist Will Transform Your Business in 2019[…]

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Is it better to be the prom queen or the nerd?

There are two conflicting ideas that I’ve been thinking about lately. I’m re-reading My Life in Advertising. In this classic copywriting book, Claude Hopkins says “the road to success lies in ordinary people.” If you want to be a successful marketer and entrepreneur, you have to know and understand everyday people, and be one of them. Read more about Is it better to be the prom queen or the nerd?[…]

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Do you need new ideas? Try these tools

Innovate or stagnate. That’s the brutal reality we live in. I follow James Altucher’s advice religiously, and every morning I write 10 new ideas. Most of them are crap. The rest are usually related to things I’m already doing, so there’s only marginal benefit to implementing a new idea. To paraphrase Altucher, someday you may Read more about Do you need new ideas? Try these tools[…]

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