April 27, 2021

The second biggest marketing mistake you’re making (468 words)

Nobody wants to merely blend in with all the marketing noise. That’s how businesses die. But if you’ve ever read even one marketing book, you might fall for a crippling misconception.

by Jacobbear

Jacob Bear

March 16, 2020

By-the-book marketers will call this sacrilege!

Nobody wants to merely blend in with all the marketing noise. That’s how businesses die. But if you’ve ever read even one marketing book, you might fall for a crippling misconception.

by Jacobbear

Jacob Bear

Article Bank

copywriting

Real Estate Marketing

June 17, 2019

3 Quick and Easy Copywriting Tips (604 Words)

You don’t have to be an expert copywriter to stand out from 90% of your competitors.Most REALTORS® are still using standard copy and templates to promote themselves. Here are three

by Jacobbear

Jacob Bear

copywriting

Tactics

January 30, 2017

Too much information

I’ve have a few relatives who like to talk about their miserable health. The latest injury, the side effects of last year’s whatsectomy, their inflammations and parasites, all the foods

by Jacobbear

Jacob Bear

copywriting

Experiments

December 8, 2016

What do you want to learn in 2017?

“Formal education will make you a living. Self-education will make you a fortune.”--Jim RohnYou probably have some idea what you want to do in 2017.As for me, I know this:

by Jacobbear

Jacob Bear

copywriting

marketing

August 2, 2010

What every copywriter doesn’t want you to know

Don't tell anyone I revealed this. I'll get enemies left and right. But here's the reason I always talk about missing 20% of your best opportunities. Because even the best

by Jacobbear

Jacob Bear

copywriting

marketing

June 19, 2010

How to use copywriting to reduce your costs and lower your risk

Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV.They suggest running a long radio spot with the same or similar

by Jacobbear

Jacob Bear

copywriting

marketing

March 12, 2009

This overlooked copywriting tip will save you from disaster

I was putting the finishing touches on a sales letter, and almost didn't use my "secret ingredient." But I'm glad I did. Let me share it with you:

by Jacobbear

Jacob Bear

copywriting

selling

July 3, 2008

When storytelling isn’t enough

You might have heard marketers and sales professionals, and especially copywriters, pitching the idea of a story. But they skipped one essential that can shoot your results into the stratosphere.You

by Jacobbear

Jacob Bear

copywriting

March 31, 2008

You won’t find it here!

I just finished up the April Fools edition of "Bored Words." It's a joke (I hope people laugh at it), but if you read between the lines you might find

by Jacobbear

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