“Talk to an attorney, he said, “before you bring a world of hurt on yourself.” That’s one of the comments I got when I posted my business idea on a private forum I belong to. Damn! I was this close! I had figured out how to perform a badly needed service at virtually no cost. Read more about My Brief Career as a Criminal[…]
I’ve have a few relatives who like to talk about their miserable health. The latest injury, the side effects of last year’s whatsectomy, their inflammations and parasites, all the foods they can’t eat anymore. Somewhere in my thirties I realized they’re doing this to make me feel better. Compared to them, my age-related ailments are Read more about Too much information[…]
“Formal education will make you a living. Self-education will make you a fortune.” –Jim Rohn You probably have some idea what you want to do in 2017. As for me, I know this: If I keep investing in my most important skills, if I deliberately build strength where I want to be strong, I will Read more about What do you want to learn in 2017?[…]
Don’t tell anyone I revealed this. I’ll get enemies left and right. But here’s the reason I always talk about missing 20% of your best opportunities. Because even the best copy only accounts for 20% of your results. There are two other factors that are twice as important: Your list, and an offer. But before Read more about What every copywriter doesn’t want you to know[…]
Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV. They suggest running a long radio spot with the same or similar script that you plan to use for your infomercial. Many long-copy radio spots have been successfully morphed into high-yielding infomercials. And if your radio Read more about How to use copywriting to reduce your costs and lower your risk[…]
You might have heard marketers and sales professionals, and especially copywriters, pitching the idea of a story. But they skipped one essential that can shoot your results into the stratosphere. You see, a good storyteller does have a distinct edge in copywriting and selling. You’ll be more original, more real, if you can tell a Read more about When storytelling isn’t enough[…]
I just finished up the April Fools edition of “Bored Words.” It’s a joke (I hope people laugh at it), but if you read between the lines you might find it to be one of the most useful rants I’ve ever published. However, it’s for subscribers only. Why not sign up for your FREE subscription Read more about You won’t find it here![…]
Hey what’s going on here? I’m a copywriter, not a burger joint! In fact, I’m a vegetarian most of the time.
But this historic ad took some boring yet critical information, and made it funny. Ask yourself, if there’s one thing you want everybody to know about your business, what is it? And how can you tell everybody, in a way that they’ll get it, remember it, and even go around reminding others?
Maybe you would do it like this. […]
Click Here to subscribe to the Bold Words newsletter You’ve just written a world-changing promotion. Time to mop the blood off your keyboard, and send your grand opus to your graphics person. But wait! Wouldn’t a second opinion be useful? Maybe, you think, but there’s no time. It’s 2 a.m. and this has to be Read more about Test-Drive Your Copy Before You Crash[…]