Category: copywriting

By-the-book marketers will call this sacrilege!

 - 

Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read
Read More…

Share

Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)

 - 

You don’t have to be an expert copywriter to stand out from 90% of your competitors. Most REALTORS® are still
Read More…

Share

My Brief Career as a Criminal

 - 

“Talk to an attorney, he said, “before you bring a world of hurt on yourself.” That’s one of the comments
Read More…

Share

Too much information

 - 

I’ve have a few relatives who like to talk about their miserable health. The latest injury, the side effects of
Read More…

Share

What do you want to learn in 2017?

 - 

“Formal education will make you a living. Self-education will make you a fortune.” –Jim Rohn You probably have some idea
Read More…

Share

What every copywriter doesn’t want you to know

 - 

Don’t tell anyone I revealed this. I’ll get enemies left and right. But here’s the reason I always talk about
Read More…

Share

How to use copywriting to reduce your costs and lower your risk

 - 

Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV. They
Read More…

Share

This overlooked copywriting tip will save you from disaster

 - 

I was putting the finishing touches on a sales letter, and almost didn’t use my “secret ingredient.” But I’m glad I did. Let me share it with you:

Share

When storytelling isn’t enough

 - 

You might have heard marketers and sales professionals, and especially copywriters, pitching the idea of a story. But they skipped
Read More…

Share

You won’t find it here!

 - 

I just finished up the April Fools edition of “Bored Words.” It’s a joke (I hope people laugh at it),
Read More…

Share