Category: copywriting

By-the-book marketers will call this sacrilege!

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Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read
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3 Quick and Easy Copywriting Tips (604 Words)

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You don’t have to be an expert copywriter to stand out from 90% of your competitors. Most REALTORS® are still
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My Brief Career as a Criminal

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“Talk to an attorney, he said, “before you bring a world of hurt on yourself.” That’s one of the comments
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Too much information

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I’ve have a few relatives who like to talk about their miserable health. The latest injury, the side effects of
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What do you want to learn in 2017?

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“Formal education will make you a living. Self-education will make you a fortune.” –Jim Rohn You probably have some idea
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What every copywriter doesn’t want you to know

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Don’t tell anyone I revealed this. I’ll get enemies left and right. But here’s the reason I always talk about
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How to use copywriting to reduce your costs and lower your risk

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Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV. They
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This overlooked copywriting tip will save you from disaster

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I was putting the finishing touches on a sales letter, and almost didn’t use my “secret ingredient.” But I’m glad I did. Let me share it with you:

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When storytelling isn’t enough

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You might have heard marketers and sales professionals, and especially copywriters, pitching the idea of a story. But they skipped
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You won’t find it here!

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I just finished up the April Fools edition of “Bored Words.” It’s a joke (I hope people laugh at it),
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