By-the-book marketers will call this sacrilege!

Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read even one marketing book, you might fall for a crippling misconception. You see, practically everyone knows rule #1: Emphasize benefits, not features. This is an important rule, but if you leave out its counterpart, you Read more about By-the-book marketers will call this sacrilege![…]

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Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)

You don’t have to be an expert copywriter to stand out from 90% of your competitors. Most REALTORS® are still using standard copy and templates to promote themselves. Here are three copywriting tips to stand out from your peers.   The most essential copywriting tip Whether you’re writing an email or sending a postcard, you Read more about Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)[…]

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My Brief Career as a Criminal

“Talk to an attorney, he said, “before you bring a world of hurt on yourself.” That’s one of the comments I got when I posted my business idea on a private forum I belong to. Damn! I was this close! I had figured out how to perform a badly needed service at virtually no cost. Read more about My Brief Career as a Criminal[…]

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What every copywriter doesn’t want you to know

Don’t tell anyone I revealed this. I’ll get enemies left and right. But here’s the reason I always talk about missing 20% of your best opportunities. Because even the best copy only accounts for 20% of your results. There are two other factors that are twice as important: Your list, and an offer. But before Read more about What every copywriter doesn’t want you to know[…]

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How to use copywriting to reduce your costs and lower your risk

Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV. They suggest running a long radio spot with the same or similar script that you plan to use for your infomercial. Many long-copy radio spots have been successfully morphed into high-yielding infomercials. And if your radio Read more about How to use copywriting to reduce your costs and lower your risk[…]

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