37 Ways to Use Your Backbone Marketing Content

Over the last few weeks, I’ve been putting together a series called Selling a Complex Service. (If you haven’t seen it, just look under the category called “Selling a Complex Service.) The whole series shows you how to create a permanent, organized collection of videos and articles that each address each objection or question that could slow Read more about 37 Ways to Use Your Backbone Marketing Content[…]

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Build a Permanent Marketing Campaign

How to Sell a Complex Service, Part 4 I’m going to show you the simplest, most effective thing you can do to sell a complex service. This final tactic will consolidate all the groundwork you’ve been laying down in parts 1, 2 and 3. You’ll turn your best ideas and your best ammunition into a Read more about Build a Permanent Marketing Campaign[…]

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Kickstart Your Social Media for $497. Money-Back Guaranteed.

Nobody looks at the Yellow Pages anymore. If you want your business to thrive, you’ve got to maintain a strong presence on FaceBook, Twitter, Instagram and other social media sites. For $497 I’ll build you a personal content management system that gets your business into all the major social media, where everyone can see it. Read more about Kickstart Your Social Media for $497. Money-Back Guaranteed.[…]

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A new type of content that breaks all the rules

If you don’t know Bill Bonner, he’s an extremely successful business owner and investor. Probably a quarter of a million subscribers read his financial advice, including me. Funny thing, he likes to brag about his worst investment ever, something that is costing him every year and possibly adding grey hairs to his already wizened head. Read more about A new type of content that breaks all the rules[…]

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