Internet gurus invented the hamster wheel.
“If you don’t post at least 3 times a day,” they warn you, “you’re invisible.”
Important, high quality activities like sales and marketing, personal contact, and doing the work you’re great at–all those things have to wait. You’ve gotta create more CONTENT and post the living frack out of it.
You’re welcome to stay on the social media treadmill, if you think you need the exercise.
But I think there’s something else you can do.
Something way more authentic, something that doesn’t take as much out of you, and something that might even work better–at least on certain platforms.
How to Use the Law of Acknowledgement
You know what everyone wants on social media, right? Attention and recognition. So why not give them what they want?
Acknowledge the people most important to you, the ones you really want to impress, by sharing their content and leaving thoughtful comments.
I did an experiment. For one week, I didn’t post anything new. Instead, I spent about 10 minutes a day giving comments and shares to other people. Here were the results:
- 11 new opt-ins for my list
- 2 old clients I hadn’t spoken to in years reached out to talk about new projects
- 3 total strangers liked and shared some of my older content
Results like this won’t turn you into a billionaire, but they cumulative impact of sincere, personal interaction will compound over the years.
If you want to get the most out of the Law of Acknowledgement, combine it with some critical preparation.
Prime Yourself for the Law of Acknowledgement
Leaving positive comments for others will get attention. People will start to look at your feed and see what you’ve got. Ideally you’ve got something good to show them.
I listed the details in the Social Media Cheat Sheet, but here’s a quick rundown of what you should have in place:
- 5 or more examples of “core content” available in multiple formats (blog post, video, podcast, audio, etc.) that show you at your best and provide real value
- A series of memes and clickbait that lead back to your core content, automated via software or posted regularly by an assistant
- A good lead magnet that triggers a welcome/nurturing email sequence
If you have these three things set up, and then you spend 10 minutes a day giving your peers and prospects the attention they crave on social media, you won’t have to spend your days on the treadmill anymore.
You will free up hours of time to innovate, optimize your business, invent new products, and enjoy more personal interactions with your best prospects.
You’re going to be a fat hamster.