Try this if covid-19 is starving your business

Thousands of years ago, there was a famine. No matter how hard a people were willing to work, no matter how skilled they were at hunting or farming, they were up against global forces that seemed to overwhelm their individual effort. Could we be in a similar situation now? Maybe, but there’s be a way Read more about Try this if covid-19 is starving your business[…]

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By-the-book marketers will call this sacrilege!

Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read even one marketing book, you might fall for a crippling misconception. You see, practically everyone knows rule #1: Emphasize benefits, not features. This is an important rule, but if you leave out its counterpart, you Read more about By-the-book marketers will call this sacrilege![…]

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Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)

You don’t have to be an expert copywriter to stand out from 90% of your competitors. Most REALTORS® are still using standard copy and templates to promote themselves. Here are three copywriting tips to stand out from your peers.   The most essential copywriting tip Whether you’re writing an email or sending a postcard, you Read more about Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)[…]

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Another rapid way to become an insider

Last week we were talking about getting lots of recognition and leads when you’re new and unknown.  Here’s one of the quickest things you can do. In fact, it’s becoming a necessity in some fields. Let’s use real estate as an example. There are plenty of real estate agents, but do any of them call Read more about Another rapid way to become an insider[…]

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Try this if you’re locked out of your market

The Pareto Principle always holds true. Life is great once you make it into the top 20%. It sucks if you’re in the lower 80%. I know from personal experience. I used to watch other people make more money, build better reputations, and have way more success than me, even though they weren’t that much Read more about Try this if you’re locked out of your market[…]

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4 Tools to make every proposal work harder (764 words)

What I heard them say: “Send us a proposal and we’ll go from there.” What they really said: “Send us a proposal and we’ll go with someone cheaper.” There’s nothing I can do about my hearing problem. But I can fix the problem of being selected based on price alone. And if you’ve ever had Read more about 4 Tools to make every proposal work harder (764 words)[…]

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Sharpen your focus until it burns your initials in a wall

Today we’re going to take a big huge magnifying glass. We’ll gather every ray of light that comes from your business, your people, your philosophy and focus them into a single white-hot point of irresistible clarity. This will make everything you do a thousand percent more effective. The first step is to figure out exactly Read more about Sharpen your focus until it burns your initials in a wall[…]

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The overlooked, underappreciated marketing secret of a top performer

Genius is the art of taking pains. –Claude Hopkins, Scientific Advertising   I’m going to make a bet with you. Google “10 Best Marketing books” or “Best books on copywriting,” or similar searches. You’ll find dozens of marketing blogs where writers have posted their favorite marketing books. I bet you at least half of them Read more about The overlooked, underappreciated marketing secret of a top performer[…]

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My Brief Career as a Criminal

“Talk to an attorney, he said, “before you bring a world of hurt on yourself.” That’s one of the comments I got when I posted my business idea on a private forum I belong to. Damn! I was this close! I had figured out how to perform a badly needed service at virtually no cost. Read more about My Brief Career as a Criminal[…]

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