Category: Experiments

How REALTORS use the Value Equation to get more listings and clients

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Here’s another strategy the most successful REALTORS® are using. It’s a simple equation, but when we unpack it you’ll come
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The second biggest marketing mistake you’re making (468 words)

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Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read
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How your audacious vision can become a wealth magnet

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This is what my 2021 is going to be all about. I ramble a bit, but it’s sincere. Think of
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My favorite social media hack (441 words)

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Internet gurus invented the hamster wheel. “If you don’t post at least 3 times a day,” they warn you, “you’re
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Try this if covid-19 is starving your business

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Thousands of years ago, there was a famine. No matter how hard a people were willing to work, no matter
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By-the-book marketers will call this sacrilege!

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Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read
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3 Quick and Easy Copywriting Tips (604 Words)

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You don’t have to be an expert copywriter to stand out from 90% of your competitors. Most REALTORS® are still
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Another rapid way to become an insider

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Last week we were talking about getting lots of recognition and leads when you’re new and unknown.  Here’s one of
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Try this if you’re locked out of your market

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The Pareto Principle always holds true. Life is great once you make it into the top 20%. It sucks if
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4 Tools to make every proposal work harder (764 words)

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What I heard them say: “Send us a proposal and we’ll go from there.” What they really said: “Send us
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