The Pareto Principle always holds true. Life is great once you make it into the top 20%. It sucks if you’re in the lower 80%. I know from personal experience. I used to watch other people make more money, build better reputations, and have way more success than me, even though they weren’t that much Read more about Try this if you’re locked out of your market[…]
What I heard them say: “Send me a proposal and we’ll go from there.” What they really said: “Send me a proposal and we’ll go with someone cheaper.” There’s nothing I can do about my hearing problem. But I can fix the problem of being selected based on price alone. And if you’ve ever had Read more about 4 Tools to make every proposal work harder to sell you and your business[…]
Today we’re going to take a big huge magnifying glass. We’ll gather every ray of light that comes from your business, your people, your philosophy and focus them into a single white-hot point of irresistible clarity. This will make everything you do a thousand percent more effective. The first step is to figure out exactly Read more about Sharpen your focus until it burns your initials in a wall[…]
Genius is the art of taking pains. –Claude Hopkins, Scientific Advertising I’m going to make a bet with you. Google “10 Best Marketing books” or “Best books on copywriting,” or similar searches. You’ll find dozens of marketing blogs where writers have posted their favorite marketing books. I bet you at least half of them Read more about The overlooked, underappreciated marketing secret of a top performer[…]
“Talk to an attorney, he said, “before you bring a world of hurt on yourself.” That’s one of the comments I got when I posted my business idea on a private forum I belong to. Damn! I was this close! I had figured out how to perform a badly needed service at virtually no cost. Read more about My Brief Career as a Criminal[…]
I’ve have a few relatives who like to talk about their miserable health. The latest injury, the side effects of last year’s whatsectomy, their inflammations and parasites, all the foods they can’t eat anymore. Somewhere in my thirties I realized they’re doing this to make me feel better. Compared to them, my age-related ailments are Read more about Too much information[…]
“Formal education will make you a living. Self-education will make you a fortune.” –Jim Rohn You probably have some idea what you want to do in 2017. As for me, I know this: If I keep investing in my most important skills, if I deliberately build strength where I want to be strong, I will Read more about What do you want to learn in 2017?[…]
B2B is different. If you convince the right decision-maker that you can improve their company’s profits without compromising their integrity, you’ll almost always make the sale. If you can’t convince them, you haven’t got a prayer. This is why B2B leaders publish white papers, join associations, and attend conferences. You should already be using most Read more about 4 Unusual Marketing Hacks to Attract More B2B Clients[…]
Innovate or stagnate. That’s the brutal reality we live in. I follow James Altucher’s advice religiously, and every morning I write 10 new ideas. Most of them are crap. The rest are usually related to things I’m already doing, so there’s only marginal benefit to implementing a new idea. To paraphrase Altucher, someday you may Read more about Do you need new ideas? Try these tools[…]
Nobody looks at the Yellow Pages anymore. If you want your business to thrive, you’ve got to maintain a strong presence on FaceBook, Twitter, Instagram and other social media sites. For $497 I’ll build you a personal content management system that gets your business into all the major social media, where everyone can see it. Read more about Kickstart Your Social Media for $497. Money-Back Guaranteed.[…]