Tag: positioning

Build a Permanent Marketing Campaign

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How to Sell a Complex Service, Part 4 I’m going to show you the simplest, most effective thing you can
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Try this if you’re in a cynical and sophisticated market

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Selling a Complex Service, Part 3 Once in a while, a new business comes along that’s almost a guaranteed winner.
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What should you do with social media?

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Last week 4 companies contacted me about writing/setting up blogs, FaceBook, and Twitter. This topic is hot, and it’s definitely
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It only takes 10,000 hours

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Here’s a question you should ask yourself: If you could be really, really good at one thing, what would it
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In Career

Marketing With Class

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People pay for quality. They’ll pay more for your products and services if you can build extra perceived value. I
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