Build a Permanent Marketing Campaign

How to Sell a Complex Service, Part 4 I’m going to show you the simplest, most effective thing you can do to sell a complex service. This final tactic will consolidate all the groundwork you’ve been laying down in parts 1, 2 and 3. You’ll turn your best ideas and your best ammunition into a Read more about Build a Permanent Marketing Campaign[…]

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Try this if you’re in a cynical and sophisticated market

Selling a Complex Service, Part 3 Once in a while, a new business comes along that’s almost a guaranteed winner. It’s something nobody else has ever done, and people immediately understand it and want it. Uber is an example. Push a few buttons on your phone, any time of day or night, and within minutes Read more about Try this if you’re in a cynical and sophisticated market[…]

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What should you do with social media?

Last week 4 companies contacted me about writing/setting up blogs, FaceBook, and Twitter. This topic is hot, and it’s definitely hit mainstream. Here’s my take on everything you need to know about social media. Be cool First off,  a few things to keep in mind. Social media is cheap, but it demands a lot of Read more about What should you do with social media?[…]

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