How to Sell a Complex Service, Part 4 I’m going to show you the simplest, most effective thing you can do to sell a complex service. This final tactic will consolidate all the groundwork you’ve been laying down in parts 1, 2 and 3. You’ll turn your best ideas and your best ammunition into a Read more about Build a Permanent Marketing Campaign[…]
Selling a Complex Service, Part 3 Once in a while, a new business comes along that’s almost a guaranteed winner. It’s something nobody else has ever done, and people immediately understand it and want it. Uber is an example. Push a few buttons on your phone, any time of day or night, and within minutes Read more about Try this if you’re in a cynical and sophisticated market[…]
Last week 4 companies contacted me about writing/setting up blogs, FaceBook, and Twitter. This topic is hot, and it’s definitely hit mainstream. Here’s my take on everything you need to know about social media. Be cool First off, a few things to keep in mind. Social media is cheap, but it demands a lot of Read more about What should you do with social media?[…]
Here’s a question you should ask yourself: If you could be really, really good at one thing, what would it be? Over the years I keep hearing a little factoid cited by a lot of different people–you need to spend 10,000 hours doing something before you get really good at it. This used to leave Read more about It only takes 10,000 hours[…]
People pay for quality. They’ll pay more for your products and services if you can build extra perceived value. I say “perceived” because you really don’t have to make a lot of big changes to become a high-end company. Think of how much more you’ll pay for the same food in a restaurant that uses Read more about Marketing With Class[…]