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Testimonials from Former Clients: An AI Experiment
Have you ever thought about getting more testimonials from former clients by leveraging AI? I haven’t figured it out yet,
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Shot of Espresso #1
It’s important to take breaks, especially to do things that inspire you. I used to feel bad whenever I took
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The World’s Most Prescient Investor?
More than 2,000 years ago, a Roman censor named Appius Claudius built the most expensive road ever seen. Rome was
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Capitalism and racism are incompatible
As I write this, people are marching in the streets around the country. Most of them are peaceful, most of
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The “Shot Glass” Secret of Business Growth
If we know each other from the L.A. Chamber of Commerce, you might also know Wally and Teri and their
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Dan Kennedy was way more than just a marketing guru
As I write this, a world-class copywriter is in the final days of his life. Dan Kennedy wrote scores of
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How to double your prices and still close more sales
Want more money for the same amount of work? Easy. Just raise your prices. But Jacob, you say, won’t that
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Here’s one way to stop thieves from plagiarizing your content
This “old school” tool might be worth looking at again. I’m thinking about using a century-old marketing practice to counter
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These two words generated millions in revenue
Two words rejuvenated an entire industry. Two short words, with just one syllable each. A total of seven letters. Those
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3 simple steps to build your most important asset
Suddenly, thousands of people (now almost ten thousand) were liking me on social media. All it took was a touch
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