As I write this, a world-class copywriter is in the final days of his life. Dan Kennedy wrote scores of books on marketing, but he was way more than just a marketing guru. He taught me critical principles that enriched my whole life. Things like making sure my behavior is congruent with my goals and Read more about Dan Kennedy was way more than just a marketing guru[…]
Want more money for the same amount of work? Easy. Just raise your prices. But Jacob, you say, won’t that just drive away my clients, and create some resentment with the ones who stay? Well, yes, if you simply raise your prices and don’t change anything else. Do that and you’d better expect a few Read more about How to double your prices and still close more sales[…]
This “old school” tool might be worth looking at again. I’m thinking about using a century-old marketing practice to counter a new, evil software. Let me put you up to speed. First, the software. I bought it last week for a totally different purpose than its creators intended. You see, it lets you create e-books Read more about Here’s one way to stop thieves from plagiarizing your content[…]
Two words rejuvenated an entire industry. Two short words, with just one syllable each. A total of seven letters. Those seven letters turned hundreds of peasants into millionaires. And it will happen again. Maybe it will happen to you. This story starts with a cow. Actually, lots of cows. Or really, when you get down Read more about These two words generated millions in revenue[…]
Suddenly, thousands of people (now almost ten thousand) were liking me on social media. All it took was a touch of misguided energy and a few frivolous comments during my lunch break. In the last post, I told you the whole story. I also showed you two ways you could become famous on a social Read more about 3 simple steps to build your most important asset[…]
In late 2001 I picked up a book that changed my life. The Well-Fed Writer was written by an accomplished salesman, and the front cover promised “Financial Self-Sufficiency as a Freelance Writer in 6 Months or Less.” The cover offers a clear benefit, financial self-sufficiency. Who doesn’t want this? But we all expect to get Read more about All you need are these 3 things to build a client magnet[…]
Last week 4 companies contacted me about writing/setting up blogs, FaceBook, and Twitter. This topic is hot, and it’s definitely hit mainstream. Here’s my take on everything you need to know about social media. Be cool First off, a few things to keep in mind. Social media is cheap, but it demands a lot of Read more about What should you do with social media?[…]
Warning: You best ideas are being stolen from you as soon as you implement them online. Anytime you come up with something new and clever, and it works, thousands of Internet-surfing competitors are going to swipe and deploy it. Online, innovation has an expiration date. One of the best things you can do is figure Read more about Business owners: Choose the copywriter you want to write a FREE direct mail campaign for your business[…]
Okay, I know you’re dying to get your next marketing campaign off the ground, and you need some help with the content. I just relocated, so be sure to call me at 213-675-6377. The email is still the same as before.
The beauty of it is that you only have to do it once. You don’t need to post a Tweet every half hour and spend your evenings on FaceBook. You don’t need to come up with a new blog post every day.