How to Impress Potential Clients with Instant Expertise (690 Words)

Imagine you’re talking to someone at an open house. You find out they’re looking for a home and they don’t have an agent yet. This is where a lot of REALTORS (TM) feel torn in half. You try to get their contact information, or better yet, a commitment. At the same, you suppress your own Read more about How to Impress Potential Clients with Instant Expertise (690 Words)[…]

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When your demographic changes, you have to change with it (281 words)

Item: 66% of first-time home buyers are Millennials (1). That percentage is going to grow. Are you? The Nintendo Coup Years ago, I read a cute story. Nintendo was donating game consoles to senior centers. This wasn’t merely charity, it was a big bet. The marketers and Nintendo recognized that a demographic can redefine itself. Read more about When your demographic changes, you have to change with it (281 words)[…]

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