Item: 66% of first-time home buyers are Millennials (1).
That percentage is going to grow. Are you?
The Nintendo Coup
Years ago, I read a cute story. Nintendo was donating game consoles to senior centers. This wasn’t merely charity, it was a big bet.
The marketers and Nintendo recognized that a demographic can redefine itself. Seniors were healthier, more active, and more adventurous than ever before. Nintendo took a gamble that many of them would enjoy activities that are usually associated with teenagers.
They gave away free Wii to senior centers. Soon everyone there wanted to play, and the senior centers had to buy more. (2)
Today, nearly a fourth of all gamers are over the age of 50. (3) And if you think they’re just buying games as presents for their grandkids, guess again. Most of them play the games themselves.
Meet Your Newest Clients
The point of this story is to challenge you. How are today’s first-time home buyers different than they were 10 years ago? What new or different tactics will you use to reach them?
You’ve got niche markets you already work with. Ask yourself how these markets are changing, and be the first to change with them.
Better yet, think of the niches and demographics who, according to conventional wisdom, would never have a reason to do business with you. Then think of how today’s dynamic world can help you defy conventional wisdom.
A rather crude analogy: Maybe 10 years ago, you couldn’t sell ice to Eskimos. But now, with global warming, an ice vendor has a way in.
You could do what Nintendo did! Get creative and find out how to do what none of your competitors would dare (or even think about…).
Sources:
Click Here for permission to reprint this article
About Jacob Bear In a digital world filled with endless distraction, the key to success is to become so excited about something that you attack every obstacle and light up the path for your followers. As a copywriter and marketing coach, Jacob has been guiding entrepreneurs to uncover their unique story since 2006. In his new talk, “Finding Your Fire,” he shows you how to cultivate a sense of adventure that brings energy and originality to everything you do. His free Social Media Cheat Sheet shows you how to create authentic, perpetual content in nine steps. You can find the Cheat Sheet and other tools at JacobBear.com/FreeStuff.
