Crush Social Media Without Crushing Your Soul (792 words)

It seems like you only have two choices: A. Make a two-minute video every day, even if you have to churn out bathtubs of canned moments that glitter like the latest craft beer bought out by Anheuser-Busch. B. Become invisible. What if there’s another alternative?  What if you don’t have to turn the double-hopped chocolate Read more about Crush Social Media Without Crushing Your Soul (792 words)[…]

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Sharpen your focus until it burns your initials in a wall

Today we’re going to take a big huge magnifying glass. We’ll gather every ray of light that comes from your business, your people, your philosophy and focus them into a single white-hot point of irresistible clarity. This will make everything you do a thousand percent more effective. The first step is to figure out exactly Read more about Sharpen your focus until it burns your initials in a wall[…]

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37 Ways to Use Your Backbone Marketing Content

Over the last few weeks, I’ve been putting together a series called Selling a Complex Service. (If you haven’t seen it, just look under the category called “Selling a Complex Service.) The whole series shows you how to create a permanent, organized collection of videos and articles that each address each objection or question that could slow Read more about 37 Ways to Use Your Backbone Marketing Content[…]

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Build a Permanent Marketing Campaign

How to Sell a Complex Service, Part 4 I’m going to show you the simplest, most effective thing you can do to sell a complex service. This final tactic will consolidate all the groundwork you’ve been laying down in parts 1, 2 and 3. You’ll turn your best ideas and your best ammunition into a Read more about Build a Permanent Marketing Campaign[…]

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3 simple steps to build your most important asset

Suddenly,  thousands of people (now almost ten thousand) were liking me on social media. All it took was a touch of misguided energy and a few frivolous comments during my lunch break. In the last post, I told you the whole story. I also showed you two ways you could become famous on a social Read more about 3 simple steps to build your most important asset[…]

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How to get 9,700+ upvotes on Quora

Do you want to be famous? Today I’m going to show you how. It’s not as hard as you think. I attracted thousands of fans this year by just talking about pizza. I’ll tell you how you can gain celebrity status just as easily. Pretty soon, you’ll get thousands of likes for every one of Read more about How to get 9,700+ upvotes on Quora[…]

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Be the First to Dominate New Markets: Gary Vaynerchuck and Instagram’s shiny new toy

Instagram has a shiny new toy. It’s called Instagram Stories. The new feature lets you link together pictures and videos in a slideshow format. At first I was so excited about it that I poured olive oil in my coffee. But once the caffeine kicked in, I realized that your stories only last for 24 Read more about Be the First to Dominate New Markets: Gary Vaynerchuck and Instagram’s shiny new toy[…]

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Kickstart Your Social Media for $497. Money-Back Guaranteed.

Nobody looks at the Yellow Pages anymore. If you want your business to thrive, you’ve got to maintain a strong presence on FaceBook, Twitter, Instagram and other social media sites. For $497 I’ll build you a personal content management system that gets your business into all the major social media, where everyone can see it. Read more about Kickstart Your Social Media for $497. Money-Back Guaranteed.[…]

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Introducing a new breed of entrepreneurial educators

It’s been years since I’ve posted anything on this site. Literally. It’s a brave new world, and I’ll try to be quick about what I’ve been doing and why you should care. We’re slowly emerging from the second worst economic period in our nation’s history. You can point your fingers where you will–blame the bankers, Read more about Introducing a new breed of entrepreneurial educators[…]

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What should you do with social media?

Last week 4 companies contacted me about writing/setting up blogs, FaceBook, and Twitter. This topic is hot, and it’s definitely hit mainstream. Here’s my take on everything you need to know about social media. Be cool First off,  a few things to keep in mind. Social media is cheap, but it demands a lot of Read more about What should you do with social media?[…]

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