The Secret of the Aviator’s Cigar

How to Sell a Complex Service, Part Two Once upon a time, a young airplane mechanic named Tom had a brilliant idea. Tom realized that he could make more money, with less work, by refurbishing the interiors of small, private aircraft. He knew how to make the inside of a plane more luxurious and comfortable. Read more about The Secret of the Aviator’s Cigar[…]

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