Try this if you’re in a cynical and sophisticated market

Selling a Complex Service, Part 3 Once in a while, a new business comes along that’s almost a guaranteed winner. It’s something nobody else has ever done, and people immediately understand it and want it. Uber is an example. Push a few buttons on your phone, any time of day or night, and within minutes Read more about Try this if you’re in a cynical and sophisticated market[…]

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How to Sell a Complex Service

Part One: My encounter with Gandalf   There are two reasons people won’t do business with you. Either they don’t want what you’re offering, or they don’t believe you can provide it. If either of these conditions are present, you’ll miss out on the deal. But sometimes, someone just doesn’t understand your business. They might Read more about How to Sell a Complex Service[…]

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Barking cats and marketing string theory

This is red, the neighborhood cat. Last week he showed up on my porch with a huge infected gash across his face. The veterinarian drained the wound and sewed him up, and now I need to keep him inside while he heals. He’s a fiercely independent outdoor cat, and I’m afraid he’s already bored with Read more about Barking cats and marketing string theory[…]

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The 1000% Growth Secret

Click Here to subscribe to the Bold Words newsletter You shake hands until your palm rubs off. Your eat glue for breakfast and mail postcards to qualified leads in 400 zip codes. The list of networking groups you belong to could fill the yellow pages of a small suburb. But according to a Wharton School Read more about The 1000% Growth Secret[…]

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