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marketing

Jacob Bear
Artificial Intelligence
Tactics
Testimonials
Video Marketing
July 20, 2023

Transform Your Business from a Bigfoot to a Unicorn

Are you a bigfoot or a unicorn?Some businesses are quiet, mysterious, and almost invisible. Like Bigfoot. Many potential clients don't know you exist.Want a quick and powerful way to change
by Jacobbear
social proof testimonials
Social Proof
Tactics
Testimonials
May 3, 2023

The Ultimate Social Proof: How to Ask For (and Get) Meaningful Testimonials that Make an Impact

First, an experiment.Think of something you've always been afraid to do.Now, find a bunch of YouTube videos of people doing that scary thing. Watch a video a day for the
by Jacobbear

Jacob Bear
Article Bank
marketing
real estate
Real Estate Marketing
Selling a Complex Service
June 4, 2022

How REALTORS use the Value Equation to get more listings and clients

Here's another strategy the most successful REALTORS® are using.It’s a simple equation, but when we unpack it you’ll come up with lots of ideas that can build your business.There are
by Jacobbear

Jacob Bear
Backbone Marketing
Selling a Complex Service
February 5, 2019

Build a Permanent Marketing Campaign

How to Sell a Complex Service, Part 4I’m going to show you the simplest, most effective thing you can do to sell a complex service.This final tactic will consolidate all
by Jacobbear

Jacob Bear
Backbone Marketing
Selling a Complex Service
January 28, 2019

Try this if you’re in a cynical and sophisticated market

Selling a Complex Service, Part 3Once in a while, a new business comes along that’s almost a guaranteed winner. It’s something nobody else has ever done, and people immediately understand
by Jacobbear

Jacob Bear
marketing
selling
Social Media
Video Marketing
June 9, 2016

Kickstart Your Social Media for $497. Money-Back Guaranteed.

Nobody looks at the Yellow Pages anymore.If you want your business to thrive, you’ve got to maintain a strong presence on FaceBook, Twitter, Instagram and other social media sites.For $497
by Jacobbear

Jacob Bear
marketing
January 9, 2012

“Cheap Tactics” to test your marketing

I found a new technique based on an old marketing trick I read about a few years back in Response magazine.The magazine article suggested testing a few different marketing messages
by Jacobbear

Jacob Bear
marketing
August 12, 2010

How to get money from anybody

Is marketing irrelevant?I just had a bizarre experience which convinced me that if your clients feel they're getting real value, you'll get their business. It doesn't matter how incompetent, rude,
by Jacobbear

Jacob Bear
copywriting
marketing
August 2, 2010

What every copywriter doesn’t want you to know

Don't tell anyone I revealed this. I'll get enemies left and right. But here's the reason I always talk about missing 20% of your best opportunities. Because even the best
by Jacobbear

Jacob Bear
marketing
June 27, 2009

Barking cats and marketing string theory

This is red, the neighborhood cat. Last week he showed up on my porch with a huge infected gash across his face. The veterinarian drained the wound and sewed him
by Jacobbear
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