How REALTORS use the Value Equation to get more listings and clients
Here’s another strategy the most successful REALTORS® are using. It’s a simple equation, but when we unpack it you’ll come
Try this if you’re in a cynical and sophisticated market
Selling a Complex Service, Part 3 Once in a while, a new business comes along that’s almost a guaranteed winner.
“Cheap Tactics” to test your marketing
I found a new technique based on an old marketing trick I read about a few years back in Response
How to get money from anybody
Is marketing irrelevant? I just had a bizarre experience which convinced me that if your clients feel they’re getting real
What every copywriter doesn’t want you to know
Don’t tell anyone I revealed this. I’ll get enemies left and right. But here’s the reason I always talk about
How a simple copy test will amplify your Return On Investment
If you know you can spend $100 and get $1,000 back, you’ll make that trade with every $100 bill you can lay your hands on. Welcome to the world of direct marketing.
Marketing With Class
People pay for quality. They’ll pay more for your products and services if you can build extra perceived value. I