Nobody looks at the Yellow Pages anymore. If you want your business to thrive, you’ve got to maintain a strong presence on FaceBook, Twitter, Instagram and other social media sites. For $497 I’ll build you a personal content management system that gets your business into all the major social media, where everyone can see it. Read more about Kickstart Your Social Media for $497. Money-Back Guaranteed.[…]
I found a new technique based on an old marketing trick I read about a few years back in Response magazine. The magazine article suggested testing a few different marketing messages with radio ads. Each ad should have a toll-free number, a website, or some other way that people could resonse. The response for each Read more about “Cheap Tactics” to test your marketing[…]
Is marketing irrelevant? I just had a bizarre experience which convinced me that if your clients feel they’re getting real value, you’ll get their business. It doesn’t matter how incompetent, rude, or irrational you are. It started with a mysteriously threatening letter I received from the City of Los Angeles. After some entertaining verbiage about Read more about How to get money from anybody[…]
Don’t tell anyone I revealed this. I’ll get enemies left and right. But here’s the reason I always talk about missing 20% of your best opportunities. Because even the best copy only accounts for 20% of your results. There are two other factors that are twice as important: Your list, and an offer. But before Read more about What every copywriter doesn’t want you to know[…]
This is red, the neighborhood cat. Last week he showed up on my porch with a huge infected gash across his face. The veterinarian drained the wound and sewed him up, and now I need to keep him inside while he heals. He’s a fiercely independent outdoor cat, and I’m afraid he’s already bored with Read more about Barking cats and marketing string theory[…]
If you know you can spend $100 and get $1,000 back, you’ll make that trade with every $100 bill you can lay your hands on. Welcome to the world of direct marketing.
Click Here to subscribe to the Bold Words newsletter People pay for quality. They’ll pay more for your products and services if you can build extra perceived value. I say “perceived” because you really don’t have to make a lot of big changes to become a high-end company. Think of how much more you’ll pay Read more about Marketing With Class[…]