Selling a Complex Service, Part 3 Once in a while, a new business comes along that’s almost a guaranteed winner. It’s something nobody else has ever done, and people immediately understand it and want it. Uber is an example. Push a few buttons on your phone, any time of day or night, and within minutes Read more about Try this if you’re in a cynical and sophisticated market[…]
Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV. They suggest running a long radio spot with the same or similar script that you plan to use for your infomercial. Many long-copy radio spots have been successfully morphed into high-yielding infomercials. And if your radio Read more about How to use copywriting to reduce your costs and lower your risk[…]
The biggest marketing opportunity of the year is about to fall through the roof and land in your coffee. Most marketers won’t notice it, though, because they’ve got their sights locked on to Black Friday, Cyber Monday, and the holiday season in general. But the real opportunity comes in January. Businesses start off with fresh Read more about Marketing wealth: So many ways, so little time![…]
The beauty of it is that you only have to do it once. You don’t need to post a Tweet every half hour and spend your evenings on FaceBook. You don’t need to come up with a new blog post every day.
By the time you read this, I’ll be camping in the desert. A few months ago I would have thought of this as a terrible strategic mistake, but I learned something so shockingly useful, it’s almost impossible to worry about anything. I had an aggressive New Year’s marketing plan all set to go, as soon Read more about 3 kinds of businesses that will succeed in 2009[…]
Click Here to subscribe to the Bold Words newsletter You meet someone at a Big Networking Event. There’s a chance to do business with them. If you’re like most people, you swap business cards, and a few days later you invite them to Starbucks for a sales pitch—I mean, a double latte. This is an Read more about Escaping the Starbucks Marketing Trap[…]