Thousands of years ago, there was a famine. No matter how hard a people were willing to work, no matter how skilled they were at hunting or farming, they were up against global forces that seemed to overwhelm their individual effort. Could we be in a similar situation now? Maybe, but there’s be a way Read more about Try this if covid-19 is starving your business[…]
B2B is different. If you convince the right decision-maker that you can improve their company’s profits without compromising their integrity, you’ll almost always make the sale. If you can’t convince them, you haven’t got a prayer. This is why B2B leaders publish white papers, join associations, and attend conferences. You should already be using most Read more about 4 Unusual Marketing Hacks to Attract More B2B Clients[…]
Innovate or stagnate. That’s the brutal reality we live in. I follow James Altucher’s advice religiously, and every morning I write 10 new ideas. Most of them are crap. The rest are usually related to things I’m already doing, so there’s only marginal benefit to implementing a new idea. To paraphrase Altucher, someday you may Read more about Do you need new ideas? Try these tools[…]