37 Ways to Use Your Backbone Marketing Content

Over the last few weeks, I’ve been putting together a series called Selling a Complex Service. (If you haven’t seen it, just look under the category called “Selling a Complex Service.) The whole series shows you how to create a permanent, organized collection of videos and articles that each address each objection or question that could slow Read more about 37 Ways to Use Your Backbone Marketing Content[…]

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Build a Permanent Marketing Campaign

How to Sell a Complex Service, Part 4 I’m going to show you the simplest, most effective thing you can do to sell a complex service. This final tactic will consolidate all the groundwork you’ve been laying down in parts 1, 2 and 3. You’ll turn your best ideas and your best ammunition into a Read more about Build a Permanent Marketing Campaign[…]

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Never forget that you’re an expert

I was about to give up on this. For the last few weeks I’ve been toying with the idea of writing an e-book on bike rides around Los Angeles and selling it on my bike blog. But when I went out on my favorite local ride, thinking about this more and more, I decided that Read more about Never forget that you’re an expert[…]

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The 1000% Growth Secret

Click Here to subscribe to the Bold Words newsletter You shake hands until your palm rubs off. Your eat glue for breakfast and mail postcards to qualified leads in 400 zip codes. The list of networking groups you belong to could fill the yellow pages of a small suburb. But according to a Wharton School Read more about The 1000% Growth Secret[…]

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