What every copywriter doesn’t want you to know

Don’t tell anyone I revealed this. I’ll get enemies left and right. But here’s the reason I always talk about missing 20% of your best opportunities. Because even the best copy only accounts for 20% of your results. There are two other factors that are twice as important: Your list, and an offer. But before Read more about What every copywriter doesn’t want you to know[…]

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Why is economic recovery so slow?

Somewhere out there, for every person who has done business with you, there are maybe ten others who could or would, but aren’t because of several reasons: They haven’t heard of you. They don’t understand what you can do for them. They didn’t need you when you approached them in the past, but they do Read more about Why is economic recovery so slow?[…]

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How your passions can save the economy

Last month I started learning Enbukan Battojutsu (a style of Japanese sword drawing) from a local master.  He also happens to be a physics professor, so he’s not teaching this class for the money.  He charges us a pittance, and we meet twice a week in a park, where we get to whack and slice Read more about How your passions can save the economy[…]

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3 kinds of businesses that will succeed in 2009

By the time you read this, I’ll be camping in the desert. A few months ago I would have thought of this as a terrible strategic mistake, but I learned something so shockingly useful, it’s almost impossible to worry about anything. I had an aggressive New Year’s marketing plan all set to go, as soon Read more about 3 kinds of businesses that will succeed in 2009[…]

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