How to use copywriting to reduce your costs and lower your risk

Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV. They suggest running a long radio spot with the same or similar script that you plan to use for your infomercial. Many long-copy radio spots have been successfully morphed into high-yielding infomercials. And if your radio Read more about How to use copywriting to reduce your costs and lower your risk[…]

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Business owners: Choose the copywriter you want to write a FREE direct mail campaign for your business

Warning: You best ideas are being stolen from you as soon as you implement them online. Anytime you come up with something new and clever, and it works, thousands of Internet-surfing competitors are going to swipe and deploy it. Online, innovation has an expiration date. One of the best things you can do is figure Read more about Business owners: Choose the copywriter you want to write a FREE direct mail campaign for your business[…]

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