Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV. They suggest running a long radio spot with the same or similar script that you plan to use for your infomercial. Many long-copy radio spots have been successfully morphed into high-yielding infomercials. And if your radio Read more about How to use copywriting to reduce your costs and lower your risk[…]
Warning: You best ideas are being stolen from you as soon as you implement them online. Anytime you come up with something new and clever, and it works, thousands of Internet-surfing competitors are going to swipe and deploy it. Online, innovation has an expiration date. One of the best things you can do is figure Read more about Business owners: Choose the copywriter you want to write a FREE direct mail campaign for your business[…]
If you know you can spend $100 and get $1,000 back, you’ll make that trade with every $100 bill you can lay your hands on. Welcome to the world of direct marketing.
Click Here to subscribe to the Bold Words newsletter Always do this. Every time you deliver content or info to a prospect, give them a specific step they can take to do business with you. Don’t just put your phone number at the bottom of the web page. Tell them to pick up the phone Read more about Copywriting Secret Number One[…]