My Brief Career as a Criminal

“Talk to an attorney, he said, “before you bring a world of hurt on yourself.” That’s one of the comments I got when I posted my business idea on a private forum I belong to. Damn! I was this close! I had figured out how to perform a badly needed service at virtually no cost. Read more about My Brief Career as a Criminal[…]

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What every copywriter doesn’t want you to know

Don’t tell anyone I revealed this. I’ll get enemies left and right. But here’s the reason I always talk about missing 20% of your best opportunities. Because even the best copy only accounts for 20% of your results. There are two other factors that are twice as important: Your list, and an offer. But before Read more about What every copywriter doesn’t want you to know[…]

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How to use copywriting to reduce your costs and lower your risk

Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV. They suggest running a long radio spot with the same or similar script that you plan to use for your infomercial. Many long-copy radio spots have been successfully morphed into high-yielding infomercials. And if your radio Read more about How to use copywriting to reduce your costs and lower your risk[…]

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Business owners: Choose the copywriter you want to write a FREE direct mail campaign for your business

Warning: You best ideas are being stolen from you as soon as you implement them online. Anytime you come up with something new and clever, and it works, thousands of Internet-surfing competitors are going to swipe and deploy it. Online, innovation has an expiration date. One of the best things you can do is figure Read more about Business owners: Choose the copywriter you want to write a FREE direct mail campaign for your business[…]

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The 1000% Growth Secret

Click Here to subscribe to the Bold Words newsletter You shake hands until your palm rubs off. Your eat glue for breakfast and mail postcards to qualified leads in 400 zip codes. The list of networking groups you belong to could fill the yellow pages of a small suburb. But according to a Wharton School Read more about The 1000% Growth Secret[…]

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