Imagine you’re talking to someone at an open house. You find out they’re looking for a home and they don’t have an agent yet. This is where a lot of REALTORS (TM) feel torn in half. You try to get their contact information, or better yet, a commitment. At the same, you suppress your own Read more about How to Impress Potential Clients with Instant Expertise (690 Words)[…]
Over the last few weeks, I’ve been putting together a series called Selling a Complex Service. (If you haven’t seen it, just look under the category called “Selling a Complex Service.) The whole series shows you how to create a permanent, organized collection of videos and articles that each address each objection or question that could slow Read more about 37 Ways to Use Your Backbone Marketing Content[…]
Seven ways that you can dominate the web with fast and simple videos This might be the most important post I’ve ever written. Google owns YouTube. If you google almost any subject, you’re going to find videos on the first page, probably within the top 3 results. Many of your prospective clients are already searching Read more about Seven Ways to Let Youtube Promote Your Business[…]