Business owners: Choose the copywriter you want to write a FREE direct mail campaign for your business

Warning: You best ideas are being stolen from you as soon as you implement them online. Anytime you come up with something new and clever, and it works, thousands of Internet-surfing competitors are going to swipe and deploy it. Online, innovation has an expiration date. One of the best things you can do is figure Read more about Business owners: Choose the copywriter you want to write a FREE direct mail campaign for your business[…]

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Never forget that you’re an expert

I was about to give up on this. For the last few weeks I’ve been toying with the idea of writing an e-book on bike rides around Los Angeles and selling it on my bike blog. But when I went out on my favorite local ride, thinking about this more and more, I decided that Read more about Never forget that you’re an expert[…]

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I said I wouldn’t do this, but…

I’ve been sick the last few days, and it could have been worse but Johana nursed me back to health with love and attention and her grandmother’s soup recipe. I told myself I would only publish hard, practical marketing advice, and stay away from the kind of stuff you saw in “The Secret.” You’ve probably Read more about I said I wouldn’t do this, but…[…]

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