The biggest marketing opportunity of the year is about to fall through the roof and land in your coffee. Most marketers won’t notice it, though, because they’ve got their sights locked on to Black Friday, Cyber Monday, and the holiday season in general.
But the real opportunity comes in January. Businesses start off with fresh budgets. Consumers wipe the slate and cover it with New Year’s resolutions. Kids have pockets full of gift cards and spending money, while many adults are looking forward to an income tax refund in the near future.
You have a vast treasure trove of people eager to learn, to earn, to lose (weight), to gain, to change their lives–and they have the energy and the means to make it happen.
Best of all, your competitors are asleep, gorged on eggnog and holiday sales. That’s the time to strike.
Now is the time to plan your January campaigns, if you haven’t done it already. Here are a few ideas to get you started:
- Look around for other people and businesses who compliment what you do. You can bring each other new business for additional profit. If you’re a personal trainer, work with a chiropractor and a masseuse. If you sell a product, look for professionals who could sell your product to their clients.
- Write a letter to prospective clients, personally inviting them to better health, higher earnings, simplicity, or whatever benefits your business delivers
- Publish an informational how-to that deals with an issue your clients are concerned about, which you know how to resolve. This doesn’t have to be an ebook or a white paper. You can hold a teleseminar, a webinar, a live workshop, a podcast, or a video.
- Create premium versions of the information above, which you can sell for an additional source of revenue
These are old, time-tested tools. They’ll uncover opportunities for you where you thought there were none. Start using them now, and get the jump on a prosperous 2010.
