It’s been years since I’ve posted anything on this site. Literally. It’s a brave new world, and I’ll try to be quick about what I’ve been doing and why you should care.
We’re slowly emerging from the second worst economic period in our nation’s history. You can point your fingers where you will–blame the bankers, the Fed, the mortgage brokers–but ultimately this whole thing happened because we let it happen.
Some people should have known better. Most people didn’t, and that’s a brutal condemnation of our culture, our educational institutions, and what we’re teaching kids about business and economics. Masses of consumers bought houses they couldn’t afford, ran up debts they couldn’t pay.
Sure, the banks and the government made it easy to do this. Sure, some unscrupulous sales people encouraged everybody. But if most Americans had been smarter with their money, the crisis of 2008 could have been largely averted.
I’m on a mission to make Americans smarter.
In 2010 I turned down a project from an old and trusted client (and believe me, I really needed the money) in order to teach biology at a pilot school in one of the poorest neighborhoods in L.A.
I very quickly saw that virtually nobody in our public school system knows about marketing, how to start and run a business, how to sell anything (including your own services). “Entrepreneur” may as well be a French word. None of my students or colleagues knew what it means.
Last year I enrolled in an intensive, accelerated teaching credential program. I am now fully authorized to teach science. As soon as I get a teaching job I’m going to teach biotechnology. And self-direction. How to argue for your ideas and, more importantly, how to sell them.
There are others like me. Education is going through a revolution, and when we finally change the way people learn and the skills they develop, it will change society. There are entrepreneur teachers out there, not many of us but it’s a growing movement. You won’t find an organization (at least not that I’m aware of) but you’ll find us one by one on LinkedIn, Edmodo, and brave little blogs like this one.
I’m on the faculty for an online, entrepreneurial educational program called the Ron Paul Curriculum. I’m not fully aligned politically with RPC and the people running it, but what they’re trying to accomplish is important and inspiring. I’m honored and excited and grateful to be a part of it.
We need to teach the future Generations about self-direction, personal responsibility and empowerment. This is orders of magnitude more important than standardized tests.
Becoming a teacher is the toughest marketing job I’ve ever taken on. I have to win the hearts and minds of students and their parents. I have to sell my ideas to administrators. I’ll be doing some things no other teacher has ever done, using every marketing tool I’ve got in my arsenal, and of course constantly learning.
I don’t know what my “day job” is going to be a month from now. Even if I’m not in a classroom, even if I’m managing the social media for some new startup, I’ll still be teaching in one way or another. I’ve got my own new website in addition to the Ron Paul curriculum.
On some level, marketers have always been teachers. Now teachers have to be marketers. And entrepreneurs. I’m going to help them all find a way. I’m going to create outstanding learning opportunities for students, parents, and teachers around the world.
If you want to follow along on the adventure, check back here from time to time, or subscribe to Bold Words. I’ll soon be resurrecting that venerable publication, and I’ve got some surprises in store that will curl your ears.