How to Become a Better Thinker

In 2010 I took on the most challenging sales job of my life. I started teaching biology to inner-city kids at a pilot school near downtown Los Angeles. I wanted to sell them on learning. The trouble I quickly discovered is that our school system isn’t really helping students to learn anything. We’re really making Read more about How to Become a Better Thinker[…]

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Persistence or relentlessness?

“To tell you the truth,” said the company president, “the only reason I agreed to take your call is because you’ve been relentless.” This was a gruff, hard-to-reach guy who I was calling to help out an old client. He was known to deal with programming code better than with people. Within fifteen minutes he Read more about Persistence or relentlessness?[…]

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The Bright Side of Entitlement

It’s easy to bash them. People who feel like they’re entitled to something get a bad rap. But I think they’ve got a bright career ahead of them. When you feel down in the core of your being that people owe you something, you’ll be able to ask for it with conviction every time. And Read more about The Bright Side of Entitlement[…]

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Life is a series of experiments

There’s a quote attributed to Thoreau, although I haven’t managed to verify it. He says: Life is a series of experiments. The more experiments, the better. This always resonated with me, even before I became a science teacher. Almost everything significant you do is a simple matter of asking, “What will happen if I …” Read more about Life is a series of experiments[…]

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Introducing a new breed of entrepreneurial educators

It’s been years since I’ve posted anything on this site. Literally. It’s a brave new world, and I’ll try to be quick about what I’ve been doing and why you should care. We’re slowly emerging from the second worst economic period in our nation’s history. You can point your fingers where you will–blame the bankers, Read more about Introducing a new breed of entrepreneurial educators[…]

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“Cheap Tactics” to test your marketing

I found a new technique based on an old marketing trick I read about a few years back in Response magazine. The magazine article suggested testing a few different marketing messages with radio ads. Each ad should have a toll-free number, a website, or some other way that people could resonse. The response for each Read more about “Cheap Tactics” to test your marketing[…]

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How to get money from anybody

Is marketing irrelevant? I just had a bizarre experience which convinced me that if your clients feel they’re getting real value, you’ll get their business. It doesn’t matter how incompetent, rude, or irrational you are. It started with a mysteriously threatening letter I received from the City of Los Angeles. After some entertaining verbiage about Read more about How to get money from anybody[…]

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What every copywriter doesn’t want you to know

Don’t tell anyone I revealed this. I’ll get enemies left and right. But here’s the reason I always talk about missing 20% of your best opportunities. Because even the best copy only accounts for 20% of your results. There are two other factors that are twice as important: Your list, and an offer. But before Read more about What every copywriter doesn’t want you to know[…]

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How to use copywriting to reduce your costs and lower your risk

Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV. They suggest running a long radio spot with the same or similar script that you plan to use for your infomercial. Many long-copy radio spots have been successfully morphed into high-yielding infomercials. And if your radio Read more about How to use copywriting to reduce your costs and lower your risk[…]

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Why is economic recovery so slow?

Somewhere out there, for every person who has done business with you, there are maybe ten others who could or would, but aren’t because of several reasons: They haven’t heard of you. They don’t understand what you can do for them. They didn’t need you when you approached them in the past, but they do Read more about Why is economic recovery so slow?[…]

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