14 questions to unleash your secret potential
There is a spark of greatness in you.You already knew that, of course. The hard part is finding that spark and using it to light a fire. You may not
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marketing
Jacobbear A new type of content that breaks all the rules
If you don’t know Bill Bonner, he’s an extremely successful business owner and investor. Probably a quarter of a million subscribers read his financial advice, including me.Funny thing, he likes
Jacobbear Persistence or relentlessness?
"To tell you the truth," said the company president, "the only reason I agreed to take your call is because you've been relentless."This was a gruff, hard-to-reach guy who
Jacobbear “Cheap Tactics” to test your marketing
I found a new technique based on an old marketing trick I read about a few years back in Response magazine.The magazine article suggested testing a few different marketing messages
Jacobbear How to get money from anybody
Is marketing irrelevant?I just had a bizarre experience which convinced me that if your clients feel they're getting real value, you'll get their business. It doesn't matter how incompetent, rude,
Jacobbear What every copywriter doesn’t want you to know
Don't tell anyone I revealed this. I'll get enemies left and right. But here's the reason I always talk about missing 20% of your best opportunities. Because even the best
Jacobbear How to use copywriting to reduce your costs and lower your risk
Response Magazine often talks about a low-cost way to test your infomercial, before you spend a fortune on DirectTV.They suggest running a long radio spot with the same or similar
Jacobbear Why is economic recovery so slow?
Somewhere out there, for every person who has done business with you, there are maybe ten others who could or would, but aren't because of several reasons:They haven't heard of
Jacobbear Marketing wealth: So many ways, so little time!
The biggest marketing opportunity of the year is about to fall through the roof and land in your coffee. Most marketers won't notice it, though, because they've got their sights
Jacobbear Marketers beware: Google’s SideWiki may vandalize your website!
Google's internal motto is "Don't be evil." But the company recently launched a program that gives anyone--including your most unethical competitors--the power to essentially vandalize your website.Google's new application, SideWiki,
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