Somewhere out there, for every person who has done business with you, there are maybe ten others who could or would, but aren’t because of several reasons: They haven’t heard of you. They don’t understand what you can do for them. They didn’t need you when you approached them in the past, but they do Read more about Why is economic recovery so slow?[…]
The biggest marketing opportunity of the year is about to fall through the roof and land in your coffee. Most marketers won’t notice it, though, because they’ve got their sights locked on to Black Friday, Cyber Monday, and the holiday season in general. But the real opportunity comes in January. Businesses start off with fresh Read more about Marketing wealth: So many ways, so little time![…]
Google’s internal motto is “Don’t be evil.” But the company recently launched a program that gives anyone–including your most unethical competitors–the power to essentially vandalize your website. Google’s new application, SideWiki, creates a sidebar on your website where anyone can register and leave a comment. You’ll have no power to moderate this. This opens your Read more about Marketers beware: Google’s SideWiki may vandalize your website![…]
The beauty of it is that you only have to do it once. You don’t need to post a Tweet every half hour and spend your evenings on FaceBook. You don’t need to come up with a new blog post every day.
I believe you want more or less the same thing I want: To make money and do some good in the world. So let’s work together.
This is red, the neighborhood cat. Last week he showed up on my porch with a huge infected gash across his face. The veterinarian drained the wound and sewed him up, and now I need to keep him inside while he heals. He’s a fiercely independent outdoor cat, and I’m afraid he’s already bored with Read more about Barking cats and marketing string theory[…]
If you know you can spend $100 and get $1,000 back, you’ll make that trade with every $100 bill you can lay your hands on. Welcome to the world of direct marketing.
Ho hum. Welcome to Bored Words, where a dull, baldheaded man lectures you on how to run your business–into the ground. It’s April 1st, the day that some fool realized that your prospects don’t get enough sleep. So I’m going to give you ten proven tactics guaranteed to induce a comatose state as soon as Read more about Bored Words: 10 boring marketing tactics[…]
By the time you read this, I’ll be camping in the desert. A few months ago I would have thought of this as a terrible strategic mistake, but I learned something so shockingly useful, it’s almost impossible to worry about anything. I had an aggressive New Year’s marketing plan all set to go, as soon Read more about 3 kinds of businesses that will succeed in 2009[…]