Where’s the Beef?

Hey what’s going on here? I’m a copywriter, not a burger joint! In fact, I’m a vegetarian most of the time.

But this historic ad took some boring yet critical information, and made it funny. Ask yourself, if there’s one thing you want everybody to know about your business, what is it? And how can you tell everybody, in a way that they’ll get it, remember it, and even go around reminding others?

Maybe you would do it like this. […]