Warning: You best ideas are being stolen from you as soon as you implement them online. Anytime you come up with something new and clever, and it works, thousands of Internet-surfing competitors are going to swipe and deploy it. Online, innovation has an expiration date.
One of the best things you can do is figure out ways to market invisibly, doing things that your competitors can’t see.
That’s yet another reason to use direct mail. When you deliver your best marketing content straight to the people you’re trying to reach, none of your competitors will see it. They may notice that you’re beating them, getting more business, stealing market share, but they have no idea how or why.
If you’ve heard people say, “direct mail doesn’t work,” I’m about to prove to you that it does. Not only that, but I’m going to get you a bargain on a powerful campaign.
Here’s how it works. I’m having a contest. A group of ambitious, talented writers will take a look at your business and propose a direct mail campaign. You simply pick the best campaign and implement it. I’ll pre-screen the contestants so you only have to deal with the best.
I only ask a few things from you. First, you should sincerely intend to use the campaign in the near future, and you should have a way to measure the response (I’ll help you with this). This way, the writer will at least have a solid sample for his/her portfolio with quantifiable results.
Second, your business should be on a growth trajectory that will create a need for future copywriting. I want you to build a relationship with your copywriter. If she makes you rich and famous, you should have the resources and the ambition to engage her again in the future. In fact, you’d be a fool and a loser if you didn’t.
This is meant to be a 3-way, win-win-win scenario.
- You get an invaluable professional service for free
- The writer gets a stronger portfolio and excellent prospects for future work
- I get to add a talented, proven writer to my stable, someone to whom I can outsource work in the future
Drop me an email or leave a comment below if you’re interested.
The rest of this is for copywriters (I know a lot of you read my blogs and newsletters).
If you’re interested in doing this, it tells me two things. First, you’re ambitious and energetic (good). Second, since you’re willing to work for free you’re probably not getting all the work you want (not necessarily bad).
Send me an email about your writing career. Maybe you just finished the AWAI course (or the pricier DMA version), you read Peter Bowerman or something happened that convinced you to take the plunge and go into business for yourself .
Anyway, send me an email about you, your writing, your life. (HINT #1: The subject line is basically a headline. Write a good one or I might delete you unread) Experience and training are important, but not critical. I assume most of the contestants are going to be relative newbies. Your email will show off your copywriting skills, and this is far more important than just sending me a digital resume.
Finally, the disclaimer. I’m doing this because I’m planning to strictly limit the amount of copywriting I take on in the future. I’d rather strategize, plan, and delegate. This means I’m very eager to build good relationships with good writers who will hopefully work for me and my clients.
But there’s no guarantee you’ll ever get any paid work out of this. I know from personal experience that writing for free is usually just that and never anything more, even when people have the very best of intentions. I wouldn’t enter this contest, but that doesn’t mean you shouldn’t.
So what will it be? Are we on? Go for it, if you dare.