The World’s Most Prescient Investor?

More than 2,000 years ago, a Roman censor named Appius Claudius built the most expensive road ever seen. Rome was just a city at the time, and the road led to wilderness and enemy territory in southern Italy. His “road to nowhere” nearly bankrupted the treasury. It also enabled this quirky city state to control Read more about The World’s Most Prescient Investor?[…]

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My favorite social media “hack”

  Internet gurus invented the hamster wheel. “If you don’t post at least 3 times a day,” they warn you, “you’re invisible?” Things like sales and marketing, personal contact, and doing the work you’re great at–all those things have to wait. You’ve gotta create more CONTENT and post the living frack out of it. You’re Read more about My favorite social media “hack”[…]

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The “Shot Glass” Secret of Business Growth

If we know each other from the L.A. Chamber of Commerce, you might also know Wally and Teri and their company, Fancifull Gift Baskets. They sell a wine, Domaine D’Aupilhac, that is a smoky bottle of gorgeous decadence. This wine was the beginning of my encounter with an irresistible marketing force.  The shot glass principle Read more about The “Shot Glass” Secret of Business Growth[…]

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Try this if covid-19 is starving your business

Thousands of years ago, there was a famine. No matter how hard a people were willing to work, no matter how skilled they were at hunting or farming, they were up against global forces that seemed to overwhelm their individual effort. Could we be in a similar situation now? Maybe, but there’s be a way Read more about Try this if covid-19 is starving your business[…]

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6 things to do while you’re social distancing

This situation sucks. We’re under attack by brainless microbes that are only partly alive, and everybody is hunkering down to prevent the spread and creation of more of these creatures. If you’re starting to feel like the star of a bad zombie movie, you’re not alone. But take a second to look at the silver Read more about 6 things to do while you’re social distancing[…]

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By-the-book marketers will call this sacrilege!

Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read even one marketing book, you might fall for a crippling misconception. You see, practically everyone knows rule #1: Emphasize benefits, not features. This is an important rule, but if you leave out its counterpart, you Read more about By-the-book marketers will call this sacrilege![…]

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Crush Social Media Without Crushing Your Soul (792 words)

It seems like you only have two choices: A. Make a two-minute video every day, even if you have to churn out bathtubs of canned moments that glitter like the latest craft beer bought out by Anheuser-Busch. B. Become invisible. What if there’s another alternative?  What if you don’t have to turn the double-hopped chocolate Read more about Crush Social Media Without Crushing Your Soul (792 words)[…]

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Use These 3 Strategies When AI Disrupts Your Industry (661 words)

As I write this, Rex Homes is making a bold claim on their website: 90% of buyers search online for their homes, and 68% of these buyers find their home without help from an agent. The subtext is clear, if not completely accurate: You don’t need to pay high commissions to an agent when you Read more about Use These 3 Strategies When AI Disrupts Your Industry (661 words)[…]

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