The “Shot Glass” Secret of Business Growth

If we know each other from the L.A. Chamber of Commerce, you might also know Wally and Teri and their company, Fancifull Gift Baskets. They sell a wine, Domaine D’Aupilhac, that is a smoky bottle of gorgeous decadence. This wine was the beginning of my encounter with an irresistible marketing force.  The shot glass principle Read more about The “Shot Glass” Secret of Business Growth[…]

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Try this if covid-19 is starving your business

Thousands of years ago, there was a famine. No matter how hard a people were willing to work, no matter how skilled they were at hunting or farming, they were up against global forces that seemed to overwhelm their individual effort. Could we be in a similar situation now? Maybe, but there’s be a way Read more about Try this if covid-19 is starving your business[…]

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6 things to do while you’re social distancing

This situation sucks. We’re under attack by brainless microbes that are only partly alive, and everybody is hunkering down to prevent the spread and creation of more of these creatures. If you’re starting to feel like the star of a bad zombie movie, you’re not alone. But take a second to look at the silver Read more about 6 things to do while you’re social distancing[…]

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By-the-book marketers will call this sacrilege!

Nobody wants to merely blend in with all the marketing noise. That’s how businesses die.  But if you’ve ever read even one marketing book, you might fall for a crippling misconception. You see, practically everyone knows rule #1: Emphasize benefits, not features. This is an important rule, but if you leave out its counterpart, you Read more about By-the-book marketers will call this sacrilege![…]

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Crush Social Media Without Crushing Your Soul (792 words)

It seems like you only have two choices: A. Make a two-minute video every day, even if you have to churn out bathtubs of canned moments that glitter like the latest craft beer bought out by Anheuser-Busch. B. Become invisible. What if there’s another alternative?  What if you don’t have to turn the double-hopped chocolate Read more about Crush Social Media Without Crushing Your Soul (792 words)[…]

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Use These 3 Strategies When AI Disrupts Your Industry (661 words)

As I write this, Rex Homes is making a bold claim on their website: 90% of buyers search online for their homes, and 68% of these buyers find their home without help from an agent. The subtext is clear, if not completely accurate: You don’t need to pay high commissions to an agent when you Read more about Use These 3 Strategies When AI Disrupts Your Industry (661 words)[…]

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Dan Kennedy was way more than just a marketing guru

As I write this, a world-class copywriter is in the final days of his life. Dan Kennedy wrote scores of books on marketing, but he was way more than just a marketing guru. He taught me critical principles that enriched my whole life. Things like making sure my behavior is congruent with my goals and Read more about Dan Kennedy was way more than just a marketing guru[…]

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Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)

You don’t have to be an expert copywriter to stand out from 90% of your competitors. Most REALTORS® are still using standard copy and templates to promote themselves. Here are three copywriting tips to stand out from your peers.   The most essential copywriting tip Whether you’re writing an email or sending a postcard, you Read more about Quick and Easy Tips to Unique Copywriting for Real Estate (604 Words)[…]

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