There is a reason Twitter’s revenue is almost 11 times what it was six years ago.
According to StatisticBrain.com, 135,000 new users sign up for Twitter every day. (See the end of this article for sources) There are 190 million unique visitors to Twitter.com each month, but that doesn’t begin to give you the full picture. Most followers use the Twitter app from their phone, and don’t even bother going to the website.
It’s not a question of how much business you can gain with an active Twitter presence. Twitter is considered a source of news for 63% of users, so the real question is: how much business will you lose if you’re not active on Twitter?
[Tweet theme=”basic-white”]Here are 6 hacks to build your name and presence on Twitter[/Tweet]
1. Tweet your posts and product launches
If you have a useful, informative post you should promote it. You’re being followed by fans who are interested in what you say. Some of them are probably buyers for your latest product, so a new product launch is newsworthy.
Use hashtags that are already trending to make sure your post gets the largest possible number of views. (Use hashtags.org or similar service to find trending hashtags)
Invite your fans to tweet and retweet your articles and blog posts
Expanded Ramblings did a survey and found that 38.6% of users will tweet links to blogs and other content that they enjoyed. Make it easy for your fans to do this.
I like to use “Click-to-Tweet” by Cheeky Apps: https://wordpress.org/plugins/easy-click-to-tweet-by-cheeky-apps/
You just have to come up with a tweetable sentence, less than 140 spaces. They do the rest.
2. Make personal contact with an important influencer
When I was a teacher, I Tweeted each of the founders of the Minerva Project, asking them how I could best prepare my students for the future. I got a reply within 5 minutes.
Leaders and celebrities are surprisingly easy to reach through Twitter, especially in business, publishing, and academia. Since it’s quick and painless, they will often respond directly if your Tweet is about something close to their heart.
Try it. You might get personal advice from your favorite guru. You could end up with a great story to tell. Maybe you’ll make a new friend.
3. Follow hashtags related to problems that your business solves
Imagine if several users post the same question or problem, and you personally respond with the solution. You’ll gain a number of followers, goodwill, and probably a new client or two.
If a subject is trending in your area of expertise, you know what to do. If the trend isn’t readily apparent, you could do searches for hashtags relevant to your business: #refi, #ServerMeltdown, #CaliforniaTaxLaws, for example. If you find one with a lot of recent posts, jump in and show off your knowledge.
4. Get ideas for new products, services, or content
James Altucher wants you to write 10 new ideas every day. It’s as important as brushing your teeth. I’ve been doing this for a while, but the ideas are limited to what’s already in my head.
Twitter gives you a constant feed of other people’s thoughts and news. Spend 10 minutes a day following the stream, asking yourself, “How would I help this person? How can I use this? Why does this make me angry? How would this affect my clients? What could my business do about this?”
When you have such a rich mountain of raw material, you’ll surprise yourself with the ideas you get for new inventions, blog posts, products, screenplays, and knock-knock jokes.
5. Test the response and reaction to your ideas
Before you spend a lot of time and money on a new idea, run it through your Twitter feed. Your followers might just ignore it, and then you know you have to express your idea in a different way or junk the whole thing. (Or maybe just tweet on a different day or time)
If your idea sparks controversy, you know you’ve found something you can work with. If you get a lot of enthusiastic encouragement, hearts, and retweets, then you know your idea will be popular.
I used to use adwords to test out new ideas. Twitter is faster, and you can’t beat the price!
6. Get it done faster and effortlessly
Twitter is not a quick fix. It takes time and effort. But I can get you started. This month I’m offering a bundle of social media services for a low, introductory price. It also comes with a money-back guarantee.
You’ll get ten Tweets that are relevant to your company and optimized to be seen. You’ll also get templates and a calendar so you can keep on tweeting into the future with or without my help. I’ll integrate your tweets with your blog, YouTube channel, Facebook page and more.
Twitter is just a small part of the entire package. You’ll also get content for blogs, YouTube, and Facebook. And if you’re not happy with the final product, you’ve got a month to ask for a full 100% no-questions-asked refund.
Just click on over to this link: http://wp.me/pxhzF-4h
Sources:
http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/10/
http://www.statisticbrain.com/twitter-statistics/
