3 kinds of businesses that will succeed in 2009

By the time you read this, I’ll be camping in the desert. A few months ago I would have thought of this as a terrible strategic mistake, but I learned something so shockingly useful, it’s almost impossible to worry about anything.

I had an aggressive New Year’s marketing plan all set to go, as soon as I finished up the work for my clients. It turns out a lot of them needed me for their own New Year’s plans, and they wanted to get the tax write-offs for 2008.

So I’ve been chained to the computer these last 2 weeks. I even worked a few hours on the 25th and most of the day on the 31st.

Then I caught the flu, (even now I’m coughing and sneezing as I write this) and it slowed me down a little. On the first day of 2009, I was in front of the computer bright and early with a mug of green tea, eager to keep all my promises and get to work on my own marketing campaign.

On Friday my printer broke down. Funny noises and protruding metal parts. I wish I’d filmed it for YouTube. I finished all the work my clients needed, but still no marketing, a dead printer, and I had promised myself and Johana that we’d get out of LA on Saturday.

Maybe I’m being irresponsible, but I’m not worried. I’ve got more campaigns planned out for Valentines, Saint Patrick’s, and a lot of other holidays that will keep me going all year. Not to mention I’m still harvesting the fruits of my Halloween and Thanksgiving campaigns.

That in itself should give you two useful lessons: First, continuous marketing will bring you continuous clients. Second, connect your marketing to whatever is already on your prospect’s mind.

Holidays give you an easy way to do that. News and current events work, too (and right now the economy and the new president offer you–ironically–two gold mines).

In fact, one of my New Year’s resolutions is to always start writing copy from the thoughts and feelings that are already in the target’s head.

But here I’ve ranted for ten paragraphs, and I haven’t even gotten to my main point. I still have a fever and my brain cells are overheated, but anyway…

I can relax and enjoy a few days of camping because I’ve figured out the three kinds of people who are going to rule 2009, and how I’ll be like them. If you can embody the traits of all three of these heroes, get ready for a prosperous year!

But I’m not going to delve into it here, because another resolution was to devote more energy to friends, relationships, and travel. I still need to pack so Johanna and I can meet up with some old friends in Joshua tree, so I’ll leave you with a special link:


Here you can learn all about the 3 heroes of 2009. Chances are you’re one of them, or maybe even all three.

Well, that’s it. I’ll be gone until January 8th, so if you want to shoot me an email about anything it’ll be a few days before I can get back to you.

Take care, and get off to a great start. You’re a hero.



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