Month: May 2009

How a simple copy test will amplify your Return On Investment

 - May 26, 2009

If you know you can spend $100 and get $1,000 back, you’ll make that trade with every $100 bill you can lay your hands on. Welcome to the world of direct marketing.

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When marketing isn’t urgent, will you do it?

 - May 20, 2009

This is a picture of my “to do list” a year ago: I followed a suggestion by time management expert
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